本科毕业论文开题报告表之附页1： |拟研究的内容、思路与重点（英文）： | |The Successful Application of "One-to-one Marketing" in Dell and Its Implications on Chinese Enterprises’ Marketing Strategy | |Introduction | |In the 21st century‚ achieving the goal of generating profitable revenue for enterprises
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Burberry Target Market Wealthy business owners‚ CEOs and COOs and their spouses Worldly citizens Label and fashion conscious shoppers Celebrities Consumers seeking quality merchandise Younger professional 18-30 SHANGHAI TANG Current Market Segment Upper middle class Professional‚ Managers‚ Executives‚ Businessmen (PMEBs) Age:25-39 especially high-income chinese women between 30-35 Now attract Westerners who are interested in Chinese tradition PMEBs Lifestyle Spendthrifts‚ willing to spend up to
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Business Project One Demetrius Cohen MGT/101 April Miller‚ Instructor May 9‚ 2014 Business Project One Purpose of Company NIKE is a for profit Corporation (Nike‚ Inc. 2014). This company has reported their third quarter revenue for 2014 is at 7 billion dollars (Nike‚ Inc. 2014). Nike Inc. is the world leading innovator in athletic footwear ‚ equipment‚ apparel‚ accessories‚ and services (Nike‚ Inc. 2014). The Company sells a line of performance equipment under the NIKE brand
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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Page : Rundate : 1 07/31/13 CONTRACT PRICE Less Discount NET CONTRACT PRICE ADD : Parking Misc. Charges Buyer’s Name HUBAHIB‚ RICKY SEVILLENO Acct Code Cybergreens Sunrise Hill2 Phs 01 Blk 15 Lot 39 Location Sabang‚ Dasmariñas‚ Cavite Lot Area Reserved Floor Area Terms Interest Rate 76.50 04/30/13 0.00 249‚596.41 CY30400633 Project 102‚371.29 VAT Others AMORTIZATION SCHEDULE 1‚611‚699.80 191‚656.02 1‚420‚043.78 TOTAL CONTRACT PRICE
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allowing for more complex and realistic interactions between firms. Why is cooperation so difficult for finite games (where the last period is known for certain)? Factors Necessary to Establish a Cartel 1. Must be able to raise price w/o inducing competition from outside the cartel 2. Expected punishment for forming the cartel must be low relative to the gains (Note: most cartels are international) 3. Cost for establishing and enforcing the cartel must be less than the gains
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The target market for Reese’s Pops Cereal is divided into two age groups‚ six to 17 and 34 to 48. When focusing on a younger‚ dependent segment you also need to target the segment that is making purchase decisions for them. We believe these two market segments are the best to target because the product appeals to both a younger demographic‚ with its candy-like taste and being a fun‚ easy breakfast option that they can make for themselves‚ and also to the adult segment‚ because it is a healthy choice
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TASK ONE FOR ENGL 1111 Instructions: I. Create a new Word document and save it on your H drive with the following document title: “Task1_ENGL_YOURLASTNAME.doc” Be sure to write your actual last name in the title where I have written “YOURLASTNAME.” Thus‚ I would save my document with this title: “Task1_ENGL_Seward.doc” Also‚ be sure to save the document in .doc format—NOT .docx. If you do not know how to do this‚ ask a fellow student or the instructor. II. Once you have created the document
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you can
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