SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market Coverage 10
Premium Automotive industry Automobile Marketing
EFFECTIVE UNIVERSITY-INDUSTRY PARTNERSHIPS The Experience of China‚ India‚ Japan‚ Philippines‚ the Republic of Korea‚ Singapore and Thailand WORLD INTELLECTUAL PROPERTY O R G A N I Z AT I O N THE PRESENT STUDY* IS BASED ON RESEARCH** CONDUCTED BY A GROUP OF EXPERTS UNDER THE COORDINATION OF: Mr. Risaburo Nezu‚ Senior Executive Fellow‚ Economic Research Center‚ Fujitsu Research Institute‚ Japan WITH THE PARTICIPATION OF: Chou Siaw Kiang‚ Vice-Dean‚ External and Industry Relations‚ Faculty of
Premium Research Innovation Patent
(GAAP) are set by the Financial Accounting Standards Board (FASB)‚ where as the International Accounting Standards (IAS) are set by the International Financial Reporting Standards (IFRS). This report will also state the similarities and differences between these standards. In addition‚ the following report will use relevant examples to evaluate current accounting problems and issues in the USA related to international convergence of accounting standards. Fargher et al. (2008‚ page. 67) pointed
Premium International Financial Reporting Standards Financial statements Generally Accepted Accounting Principles
CHAPTER ONE 1.1 INTRODUCTION The financial services industry has undergone substantial changes from regulatory‚ technological‚ cultural and economical forces‚ among others. One of the most serious results of these changes is the need for financial service companies to be marketing-oriented. Marketing oriented companies places emphasis on their clients and customers’ needs and wants‚ and determines how these needs and wants can be beneficially served. A necessary component of marketing orientation
Premium Marketing Bank
ENGLISH-SECTION ONE Question One: Visual Text I. What does this cartoon suggest about belonging? The image shown suggests that the talking cartoon character feels he needs to isolate himself from the world until it is a happy place again that he wishes to live in. It is as if he only wishes to belong to places in which he believes are positive. II. What features of this cartoon suggest this message? The main reasons that suggest this is the text shown from the cartoon character and his body
Premium Culture of India Indian cuisine Mumbai
MKTG 680-01: International Marketing‚ Spring 2006 Exam 2 Review Questions • • • Note: These questions are illustrative. In addition to studying this set‚ you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes
Premium Marketing Pricing
\ The Standard Oil Trust Standard Oil Trust John D. Rockefeller was born on July 8‚ 1839 in New York. He was among one of the richest people in the world. He formed the Standard Oil Trust in 1863‚ by 1868 the company had been established in Ohio‚ at that time it was one of the largest oil refineries in the world. The Standard Oil Company grew to dominate the oil industry and became one of the first
Premium Standard Oil Sherman Antitrust Act Trust
Globalisation had brought new and common standard for worldwide. The norm‚ consumption attitude‚ believes and personal preference had been made into common. The global process shows fast growing speed make business communication becomes more multicultural. It also leads to complex condition in business. The growing need for cross culture ethic that require more regulations such as equal treatment‚ work safety guarantee and environment friendly policy. Under the globalisation trend‚ economic links
Premium Ethics Business ethics
Standards 2‚ 4‚ and 5 were met in the previously submitted report‚ therefore the associated documents may include identification of these standards but the following narrative will not be included in this revised report. This revised report will only address standards 1 and 3‚ as they are the standards that have been met with conditions. The National Recognition Report states that the following conditions must be met in order to obtain full national recognition: • Candidate pass rate is inconsistent
Premium Assessment Philosophy
STANDARDS OF NURSING SERVICES Association of Nursing Service Administrators of the Philippines‚ Inc. (ANSAP) Committee on Nursing Practice 2008 Edition STANDARDS OF NURSING SERVICES All rights reserved. All works herein are properties of ANSAP and no part of this book may be copied‚ reproduced or published in any form without the proper consent of the authors and publishers. FOREWORD This publication is designed to provide nursing administration a guide reference in managing nursing
Premium Nursing