Cand.Merc.International Marketing and Management Centre for Business History Master Thesis The Story of Starbucks Ea Elisabeth Finn Nielsen 201180 2470 Tina Holm Mortensen 291282 1644 Date of Hand-in: 28.11.2008 Name of Supervisor: Per H. Hansen Copenhagen Business School 2008 Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks Table of Contents Part I 1. Preface 2. Problem Area 2.1 Branding as the Root Cause 3. Literature
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Starbucks case 1. There are numerous factors that paved the way for Starbucks’ success during the early nineties. I believe that one of their strengths was good knowledge of who their potential customers were and how to please them with their profile‚ assortment and services. One also has to take notice of their clear vision of becoming America’s third place‚ this tells me that they’ve had an aggressive vision from the start. And of course they’ve matched this with their strategy‚ from 1992-2002
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‘Newly industrialised countries have been‚ and continue to be‚ the driving force of globalization’ (40 marker) Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services‚ and allowed companies to become trans-national (TNC’s). Many TNC’s have headquarters located in more economically developed countries (MEDC’s)‚ with manufacturing plants in
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Kellogg-Briand Pact outlawed war as a solution to international rivalry 2. 1932 Stimson doctrine declared that the U.S. would not recognize any territorial acquisition achieved by force of arms 3. Because of the benefits that it conferred on labor‚ Samuel Gompers called the Clayton Anti-Trust Act “labor’s Magna Carta.” 4. Because the United States raised its tariffs in the 1920s European nations raised their tariffs‚ the post war chaos in Europe was prolonged‚ international economic distress
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Labor relations and labor-management relations are terms used to define the business activities between labor unions and employers. Large organizations employ labor relations or employee relations specialists who operate as a liaison between labor and management. In smaller organizations a human resources manager knowledgeable about labor and employment law handles labor relations matters. Labor relations activities may include contract negotiations‚ employee grievances‚ arbitration and mediation
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FOREIGN INVESTMENT IN CUBA: THE LIMITS OF COMMERCIAL ENGAGEMENT María C. Werlau Since the collapse of the Soviet Bloc‚ the Cuban government embarked on economic liberalization based on the adoption of capitalist mechanisms which include an opening to foreign investment. This has led to increasing claims abroad that engagement— particularly commercial engagement within the context of constructive engagement1 —is the policy instrument that will lead to economic and political reform and the
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Starbucks Strategic Plan � PAGE * MERGEFORMAT �23� Running head: STARBUCKS STRATEGIC PLAN Starbucks Strategic Plan University of Phoenix � TABLE OF CONTENTS 31. EXECUTIVE SUMMARY � 32. COMPANY BACKGROUND � 33. VISION STATEMENT � 34. MISSION STATEMENT � 35. VALUES STATEMENT � 46. ENVIRONMENTAL ANALYSIS � 46.1. External Environment � 56.2. Opportunities and Threats � 66.3. Competitive Analysis � 86.4. Economic Analysis � 106.5. Non-Economic Factors in the Remote Environment � 126
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5. TRAINING AND DEVELOPMENT AT STARBUCKS 5.1CURRENT TRAINING Initial Barista 100 Training Currently‚ Starbucks introduces its new baristas to the company through a twenty-four hour‚ nine block-training program. These blocks are broken down into hours needed‚ learning activities and who will assist with the training. According to the Partner Café‚ an online learning source for current Starbucks partners‚ the training module combines “formal learning with on the job practice and individual
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2012 Susy Broos Starbucks Management Coffee is one of the most beloved beverages in the world. When you think of coffee‚ one company always spring to mind - Starbucks. There seems to be one on every block. Who is one of the geniuses in charge of this force to be reckoned with? Willard Dub Hay joined the Starbucks family in November 2002 as the senior vice president. His team handles the purchasing‚ blending‚ roasting‚ recipe development‚ and the education of Starbucks employees in coffee. He
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Faithful Investments Investing in something can be frightening sometimes but hope is not completely lost. For example‚ if a man was to buy a cow for a generous amount of money and was not sure if it was going to be worth it. But soon started receiving free milk and began saving large amount of money. Well College is extremely similar‚ it is an investment that will benefit a students future just how it benefited the man’s future by saving him money. Even though College is highly expensive ‚ College
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