Make friends with customers What should a marketer know about brand personality theory and practice 1. What is brand personality? 1.1 The background of brand personality. The first time when brand personality was mentioned was in 1955 by David Ogilvy (Ogilvy‚ 1955) when he had a lecture to American Associate of advertising Agencies. This concept comes out in the specifically background. As the developing of the technology‚ the produce with the same quality become much than before. Producers
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Investment Appraisal Investment: Spending money into something with an expectation of making profit/ increasing wealth in the future Investment Appraisal: Is a process of evaluating the attractiveness of an investment proposal using various techniques/methods‚ Methods Payback period Accounting rate of return (ARR – ROCE) Investment appraisal Internal rate of return (IRR) Pay Back Period (PBP) The Payback Period (PBP) - The time taken
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Stock Repurchase Repurchase of stock can be viewed in each of the following way: investment‚ financing‚ shareholder distribution and control issue. Repurchase of stock can be a way to use firm’s excess debt capacity. By doing so‚ firm can lower the cost of equity financing. If debt financing is more flexible and cheap‚ replace equity financing with debt financing is a good way to lower the weighted cost of capital. In this sense‚ such action is a financing issue because it controls the cost of financing
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Risk of Investment Doug Johnson Argosy University An investor considering foreign securities for their investment portfolio would perform an analysis of diverse mutual funds‚ exchanged traded funds (ETFs)‚ along with stocks or bonds traded in the perspective country. As part of the analysis process of selecting foreign securities the investor normally studies the risk-rating/political risk map of the specific country where the investment is being consider (Johnstone
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POMS PRODUCTION AND OPERATIONS MANAGEMENT Vol. 14‚ No. 2‚ Summer 2005‚ pp. 159 –174 issn 1059-1478 ͉ 05 ͉ 1402 ͉ 159$1.25 © 2005 Production and Operations Management Society Investment in Facility Changeover Flexibility for Early Entry into High-Tech Markets Cheryl Gaimon and Alysse Morton College of Management‚ Georgia Institute of Technology‚ 800 West Peachtree Street NW‚ Atlanta‚ Georgia 30332-0520‚ USA Gore School of Business‚ Westminster College‚ 1830 South 1300 East‚ Salt Lake
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iExaminers’ commentaries 2011 Examiners’ commentaries 2011 23 Investment management Important note This commentary reflects the examination and assessment arrangements for this course in the academic year 2010–11. The format and structure of the examination may change in future years‚ and any such changes will be publicised on the virtual learning environment (VLE). Specific comments on questions – Zone A Candidates should answer FOUR of the following EIGHT questions. All questions carry equal
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Social Politics 2012 Volume 19 Number 3 S I L K E STA A B Maternalism‚ MaleBreadwinner Bias‚ and Market Reform: Historical Legacies and Current Reforms in Chilean Social Policy Downloaded from http://sp.oxfordjournals.org/ at University of Madras on December 21‚ 2012 Abstract Through an analysis of recent reforms in three policy areas in Chile—pensions‚ childcare services‚ and maternity/parental leave—the paper seeks to explore how equity-oriented reforms deal with the triple legacy
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Greenfield Investment in India The size and age profile of the population of India offers an incredible marketing opportunity for our sports trainers SME. In 2012 the population was estimated at 1‚259‚721‚000‚ 25% of whom were aged 10-24 (Population Reference Bureau‚ 2012) i.e. our target market of ‘younger people’. Being classed as a developing country signifies that the majority of the population are supported by the primary industries‚ 52% of the 487.6 million strong labour force are employed
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[INVESTMENT ENIGMA IN EMERGING MARKETS] Abstract: The correlation between the advent of big organized players and the unorganized markets in emerging economies has been the centrifuge of discussion for many years. The decision for investment in these economies is a rather precarious one for the big players. While on one hand they have a plethora of opportunities considering the variety in labor demographics and the economic appetite‚ the volatility of the economy poses an unprecedented
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recent years? It had surpassed S&P500 for 14years in a row‚ achieving better results both bull markets or bear markets. As to its extraordinary returns‚ its annual return is 14.6% on average‚ which is3.67% high than S&P500. In making that assessment‚ what benchmark(s) are you using? How do you measure investment performance? What does good performance mean to you? Making money‚ low risk‚ low volatility‚ consistent growth in returns. 2. What might explain the fund’s performance
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