I’ve always wondered about this and I might as well raise the issue and ask the question right here‚ seeing as this blog could very well be the perfect avenue for discussion. Do you think certain celebrities do more damage than good to certain brands once they begin to “publicly patronize” them? Let me bring up an example. Or two. Or more . Sometime in late 2011‚ it was reported that Abercrombie & Fitch was willing to pay Jersey Shore’s Mike “The Situation” and his cast mates to cease wearing
Premium LVMH Kim Kardashian Keeping Up with the Kardashians
Who is your hero? It could be a firefighter‚ a police officer‚ even a celebrity; but what makes a hero? What is a hero? A hero is someone who would give up everything to save or protect people around him. After reading the myth “The Orphan Boy and the Elk Dog” I saw an actual hero come from‚ literally‚ the bottom of the pack. The character rose up from the bottom‚ to the top for himself and his people. In “The Orphan Boy and the Elk Dog”‚ the main character‚ Long Arrow was deaf. He had no
Premium Family American films
Do you think celebrity activism is a positive or negative thing? That’s the question. To me‚ I think celebrity activism has a very positive effect on society and should become more popular. More celebrities should become activists because activists have a long successful history‚ celebrity activism helps draw attention to all different kinds of issues & activism gives celebrities an opportunity to use their wealth for the good of something greater than themselves. Celebrity activism really helps
Premium Activism Celebrity Awareness
Advertising Plan “Rebranding a Celebrity” Cynthia Kristina Kurleto Dormido‚ Jzerreneah Dannae Pingol‚ Rodel II Ruales‚ Joaida Fely Solis‚ Christine Joy Tambong‚ Geraldine BMC 1-3 Prof: Ms. Maychell B. Jastia Table of Contents I. Introduction ......................... Page 3 A. Executive Summary B. Overview II. Situational
Premium Advertising Philippines Mother
wish I could say there was one person that I admire the most‚ but truth us there are more than one. One person that comes to mind the most beleive it or not is Angelina Jolie. A celebirty is a funny one to admire... But what i admire of her is the dedication that she has to the causes that are true to her. Now that can mean anything and some people might say that she is just another celebirty in search of recognition. But what I see is someone that has used her celebirty for the betterment of others
Premium Angelina Jolie Causality Brad Pitt
CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
Premium Brand Brand management Procter & Gamble
Teens and Celebrities Teenagers often turn to their favorite celebrities for guidance in their every day lives. Celebrities have become more mainstream role models for teens as their images and lifestyles are normally splashed across television‚ movies‚ magazines and all throughout pop culture. Teens that try to emulate their favorite celebrities may select good role models or bad ones that can be positive or negative for teens. Problems with teens linked to celebrities include: • Teen behaviors
Premium Drug addiction Adolescence Addiction
Introduction When the popular celebrity such as Rain (figure 1.1) appears in front of screen‚ what first come to your mind? An actor‚ a musician‚ a song writer‚ or the brands such as Pepsi‚ Nike‚ Adidas? Rain had been voted as the best Asian singer by the Taiwanese media‚ Rain is positioning himself as one of the most admired Asian stars this year. Wherever he goes‚ he generates huge public interest and becomes a hot topic of conversation. Marketers have been using images of celebrities for print campaign
Premium Advertising
Seth Rogen and Alzheimer’s Awareness Advertisement The print advertisement I chose was the Alzheimer’s Awareness ad that Seth Rogen appeared in. (see attached ad) Seth Rogen is a great fit for this ad due to his social recognition and little know that he has a direct link to the disease. His wife of two years mother has the disease and has had it for years. As he stated on CNN “"I think until you see it firsthand‚ it’s kind of hard to conceive of how brutal it is." Therefore even though a
Premium Comedy Humour Audience theory
Position Paper on Heroes On September 11th 2001‚ New York City‚ Washington D.C.‚ and Somerset County‚ Pennsylvania all came face to face with an unthinkable tragedy. When the emergency response teams were sent out to the sites‚ they had no idea what they were going to experience. They helped others to safety and then turned right back around to help someone else. These are America’s real heroes. As The United States changes because of these tragic events‚ the focus of our heroes should be placed on
Premium Hero English-language films Democratic Party