SERVICES MARKETING PLAN ________________________________________ WAITING TIME AT THE ACCIDENT & EMERGENCY (A&E) DEPARTMENT CONTENTS TITLE PAGE 1 LIST OF FIGURES AND TABLES 2 1. Executive Summary 3 2. Introduction to Changi General Hospital‚ Singapore 4 3. Situation Analysis 3.1. SWOT Analysis 3.2. Target Market Segmentation 3.3. Positioning 5 - 8 5 - 6 6 - 7 7 - 8 4. Marketing Objectives 8 5. Services Marketing Audit 8 - 11
Premium Health care Marketing Medicine
Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
Premium Strategic management
of Management Kozhikode Course Outline Course Title : Service Operations Management (SOM) Course Code : SM05-06 Credits : 2 Term : Quarter-II (25 March- 30 June 2013) Year : 2013-14 Faculty : Prof. S. Venkataramanaiah __________________________________________________________________________ Introduction & Objective(s): Manufacturing‚ service and agriculture are the major economic activities in any country. In India‚ manufacturing and services together constitute nearly 75% of the GDP. Moreover‚
Premium Management Service system
2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
Premium Strategic management Management
NIGHTINGALE COMMUNITY HOSPITAL. RCA (ROOT CAUSE ANALYSIS) FOR THE SENTINEL EVENT REPORT HAPPENED ON MAY 14‚ THURSDAY AT 9:00 AM. 1. SENTINEL EVENT DESCRIPTION. The pre-op nurse told the mother that once Tina (The patient)‚ a 3 years old child‚ went to the OR‚ her surgery would take about 45 minutes and then she would go to recovery and she would be there at least one hour
Premium Nursing Nurse Florence Nightingale
System Design and Analysis Project Hospital Billing System by Information Technology Students De La Salle Lipa ... Chapter 1 The Problem and Its Background Introduction Mataas na Kahoy Community Hospital is a newly opened establishment and has been operating for only three months‚ that is why nearly half of the method/work procedures are conducted manually‚ may it be on the patient’s record of admission‚ on the inventory
Premium Patient Hospital
Values‚ mission and vision Values are principles that allow us to guide our behavior. They are fundamental beliefs that help us to prefer‚ appreciate and choose some things or behaviors instead of others. They are also a source of satisfaction and fulfillment. They provide us a guideline to formulate goals and purposes whether personal or collective. Values fend for themselves. They are important for what they are‚ what they mean and what they represent not for what people think about them.
Premium Virtue Psychology Behavior
…………………………………………………………..………………. 4 Global Expansion ………………………………………..………………………………….… 4 Current Situation …………………………………………………………………………….... 5 Current Performance ………………..…………………………………….………………….. 5 Market Share ………………………………………………………….……………………..... 6 Strategic Posture..……………..………………………………………………………………. 7 Corporate Governance ………………………………...………………………………….….. 7 Corporate Governance Facts ………………………………………………………….…... 10 Board of Directors …………………………………………………………………………… 11 Securities Ownership ………………………………………………………………………
Premium Corporate governance Board of directors Pharmaceutical industry
by this features (David‚ 1997): 1. Who are your customer? 2. Where is your market distribution geographically? 3. How you use new technology? 4. Some document or evidence that illustrates your commitment to profitability development and 5. Value‚ vision and belief of your organization‚ 6. Competitive advantages that highlight your firm or organization in market‚ 7. Organization social responsibility and loyalty toward
Premium SWOT analysis Strategy Factor analysis
I. Executive Summary Strategic management has been given significant attention for this few decades‚ because of its mass contribution to the success of the company’s long term goal. The word “Strategy” has its roots of military science‚ deriving from the Greek’s word “Strategos” meaning plan the destruction of one’ enemies through effective use of resources.” (Calingo‚ n.d‚ as cited in Ting‚ 2012a‚ p. 8). A successful company has a very practical strategy. NIRON ADEC‚ one of the microfinance institutions
Premium Strategic management