Shouldice Hospital Case Analysis Question 1. How successful is the Shouldice Hospital? Generate a P&L statement using available information from the case. Treat each of the two operations – hospital and the surgery – separately Compared to other medical institutions that provide a wide array of medical procedures‚ Shouldice Hospital specializes in one procedure for patients that suffer from abdominal hernias. This specialization allows each doctor at Shouldice Hospital to perform approximately
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CASE ANALYSIS: SHOULDICE HOSPITAL LIMITED Executive Summary: The Shouldice Hospital‚ Ontario‚ Canada is a pioneer in the field of treating patients suffering from external abdominal hernia. The speedy ambulation coupled with its reasonable price rates leads to satisfied patients publicizing the hospital by word of mouth. The issues that confront the hospital management are: ·Deciding on ways to meet the backlog of operations‚ by expanding the hospital’s capacity‚ while still maintaining control
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Service Encounter: There is a sensible service culture in Shouldice. Training in Shouldice technique is important since the procedure could not be varied. The patients‚ who were experienced hernia operation in Shouldice‚ can return their normal daily lives much before the other patients that had experienced the similar operation at other hospitals. And the recurrence rate for all operations performed at Shouldice is about 0. The Unique Selling Point of the Hospital “There is No Substitute for
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Decision Case #13 Shouldice hospital offers an enriched and comfortable experience for patients accepted into the program for hernia operations. As soon as they arrive at the hospital they are interacted with very closely. Administrators and surgeons spend time with their patients prior to the operation to ensure that their needs are met and that their stay at Shouldice is a comfortable and successful one. After a normal hernia operation at a hospital or another institution‚ patients are
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MANAGEMENT CASE 1 Shouldice Hospital Introduction Shouldice Hospital‚ set up in 1945 by Dr. Earl Shouldice‚ is located near Toronto. It follows the business model of focus on a single standardised service for a narrow target of consumers‚ rather than to provide customised solution (as in a general clinic or hospital). It focuses on providing quick‚ convenient‚ and reliable cure for external types of abdominal hernias. The Hospital uses its own technique‚ called the Shouldice Method. It is famous
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Shouldice Hospital Limited A Brief History: Dr. Edward Earle Shouldice graduated from the University of Toronto in 1916. By 1940‚ Dr. Shouldice was operating a private medical and surgical practice‚ lecturing at the University of Toronto‚ and pursuing research work in areas of advancing medical knowledge. During World War II‚ he was called to serve on the Medical Examining Board. Dr. Shouldice‚ a major in the army‚ found that many young men willing to serve their country had to be denied enlistment
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How successful is the Shouldice Hospital ? Shouldice Hospital Limited is an 89 bed healthcare facility located in the suburbs of Toronto‚ Canada. The 17‚000 square foot facility is housed on a sprawling 130 acre estate and specializes in repairing external abdominal hernias. Currently‚ 7‚600 surgeries are performed each year on patients from all across the United States and Canada. Founded by Dr. Earle Shouldice circa 1940‚ the organization enjoys a reputation for effectively using a unique surgical
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Shouldice hospital was founded by Dr Earle Shouldice after World War II in Canada. The hospital performs external hernia surgery exclusively. External hernia surgery is considered simple surgery and is easily mastered by new surgeons. The service they offer is competitively priced‚ well below the average of $3000. Patients from the US typically can cover airfare and the operation for about $1500. The service is quite popular‚ at the time of the case the backlog was 1200 patients. The Shouldice
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Shouldice hospital is located in Toronto. Éäñýèçêå áðü ôïí Dr. Earle Shouldice ï ïðïßïò êáôÜ ôçí äéÜñêåéá ôïõ 2 ðáãêüóìéï ìåôÜ áðü ìåëÝôç áíáêÜëõøå íÝá ôå÷íéêÞ ãéá íá ãéáôñåýåé hernias êáé ôáõôü÷ñïíá íá Ý÷ïõí ïé áóèåíåßò fast recovery. ¹ôáí êáëýôåñç ôå÷íéêÞ áðü üëåò ôéò Üëëåò åðåéäÞ: a) high quality(÷áìçëü ðïóïóôü åðáíåìöÜíéóçò 0.8%) b)fast recovery 4-7 days c)low cost Target market: people with external type of abdominal hernias 82%Ýêáíáí ãéá ðñþôç öïñÜ êáé ôï 18% åß÷áí îáíáêÜíåé óå Üëëï íïóïêïìåßï
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How does Shouldice offer a superior value proposition relative to its customers‚ remain successful‚ and balance low cost with high quality? Data Summary Benefits purchased by the consumer: Shouldice Value Proposition • Early ambulation following surgery o Use of local anesthetic o Nature of procedure • Design of facility o 130 acres o 17‚000 square feet o 89 beds • Dr. Casim Degani‚ internationally recognized authority • Specialized procedure • Patients administered anesthetic
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