1. Executive Summary Shouldice hospital is a specialized hospital in the repair of external abdominal hernias in Canada. The hospital was established by Dr. Shouldice the founder of a new and superior surgical technique‚ now known as the Shouldice method‚ for repairing hernias which yields better medical results as well as a significantly shorter recovery time. The Shouldice Hospital is a successful organization and admired by most of the people who had relation with it or who have heard of it
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Shouldice Hospital Limited 1. How well is the hospital currently utilizing its beds? Shouldice Hospital is currently utilizing its beds quite well. Under the Shouldice method‚ they are operating with 90 beds‚ admitting 30 patients per day‚ and not accepting any new patients on Saturdays. Each patient admitted generally stays in the hospital for 3 days and is discharged on the fourth morning. By examining Exhibit 4.7‚ it is apparent that the hospital’s capacity utilization is roughly 71.43%
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3/26/2013 Shouldice Hospital Limited (Abridged) Summary of case discussion Indicators of success • Profits – Revenue = 7600 * (320*4 + 650 + 300*20%) = $15 mil. – Costs = $8.5 mil for hospital + $3.5 for clinic $ $ – Profits = $3 mil • Word‐of‐mouth advertising – Afraid of advertising for fear of generating too much demand • Backlog of demand – Currently 2400‚ growing at 100 / 6 mo. • High percentage of doctors as patients • L Low recurrence – 0.8% vs. 10% at other hospitals • Patients reunions
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Case Study Shouldice Hospital Limited 09. November 2011 1. How does Shouldice compete? Identify at least three characteristics of Shouldice´s operations that contribute to its competitiveness. The four most important influences on competiveness in a company are cost‚ time (speed)‚ flexibility and quality. Cost and time should be held as small as possible‚ flexibility and quality as high as possible. In the Shouldice case we added another category: customer service. For the categories
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Issues/BackgroundShouldice Hospital limited was started in 1940 by Dr. Earle Shouldice for treating Hernia. The method of surgery adopted by Shouldice Hospital was unique in a sense that it introduced the concept of flow shop in carrying out surgeries alongwith simplicity in surgery. Because of this uniqueness and simplicity‚ the demand for surgeries at Shouldice increased and Shouldice has reached a point where it has to increase its capacity to reduce the wait times being faced by the patients
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While reading this case study‚ one problem can obviously been observed- paradox of change. Shouldice is operating at its "best operating level"(as we can see from the case)‚ a specialized work force but it is failing to meet all the demand for its chosen market niche. Adding additional capacity to meet market need may upset the existing work force and lower quality of operations. Failing to meet market requirements may cause competition that would lead hospital to loss market share. I make a SWOT
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1. How successful is the Shouldice Hospital? Generate a P&L statement using available information from the case. Treat each of the two operations—hospital and the surgery—separately. Hospital: Revenues (4 days X $111/day x 6‚850 patients/year) 3‚041‚400 Cost 2‚800‚000 Profit: 241‚400 Clinic: Revenues ((($450 + 60 + 75) X 0.20) X 6‚850 patients/year)) 3‚596‚250 Cost 2‚000‚000 Profit 1‚596‚250 Total Profit 1‚837‚650 2. How
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of Key Marketing Decisions 1. What are the key marketing decisions that Shouldice’s management has to make? Answer: The key marketing decisions are listed as following: a. Market expansion evaluation b. Advertising methods c. Weekend operations evaluation d. A succession plan e. The regulatory environment in Toronto f. Rooms g. Satisfied operators Analyses 2. Why do patients choose Shouldice Hospital over other hospitals? What are the benefits received by Shouldice’s
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uShouldice Case Case 1: Shouldice Hospital Limited Q1: How does shouldice compete? In other words why do patients come to shouldice hospital? Two main reasons drive customers into choosing Shouldice over other competitors/hospitals. The first is quality‚ and the other is cost. talking about quality of the Shouldice “product” includes both‚ quality of the operation‚ and quality of post operation activities and overall services offered by Shouldice. The Shouldice method is a focused‚ specified
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CASE ANALYSIS: SHOULDICE HOSPITAL LIMITED Executive Summary: The Shouldice Hospital‚ Ontario‚ Canada is a pioneer in the field of treating patients suffering from external abdominal hernia. The speedy ambulation coupled with its reasonable price rates leads to satisfied patients publicizing the hospital by word of mouth. The issues that confront the hospital management are: ·Deciding on ways to meet the backlog of operations‚ by expanding the hospital’s capacity‚ while still maintaining control
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