1. Executive Summary 3 2. Service 3 3. China Market Analysis 3 3.1PESTEL analysis 3 3.2Target Market 5 3.3Competitors in the market 6 3.3.1 indirect competitors 7 3.3.2 direct competitors 7 3.4 Barriers to entry- Porters Five Forces Analysis 8 4. USP of chemical products logistics 9 5. Marketing plan 9 5.1 product 9 5.2 price 10 5.3 place 10 5.4 promotion 12 5.5 people 12 5.6 process 12 5.7 physical evidence 12 6. Conclusion 13 7. Recommendations 13 8 .Reference list 15
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The favourable attitude of the Chinese government is also based on economic interest to attract foreign students from other countries thus generating great revenues: the universities of Fudan in Shanghai‚ Nanjing Medical University‚ Nantong‚ Sichuan‚ Soochow‚ and Sun Yat-sen in Guanzhou have reported that ‘more than 5000 international medical students’...are ‘studying through English across the country CUCA‚ cited in (Bolton & Graddol‚ 2012 pp. 3-9). The Government also is allowing foreign private
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Newkirk‚ Tess of the D’Urbervilles – Born At the Wrong Time. http://www.aug.edu/fenglish/choice_voice/essays/tess.htm. <Dec. 12‚ 2006 > Li‚ Y. (2005). Genesis. In Y. Li (Eds.)‚ Selected Readings from the New Revised Standard Bible‚ pp 17-21. Chengdu: Sichuan University Press Luo‚ J. G. (2005). John Milton (1608-1674). In J. G. Luo (Eds.)‚ A New Anthology of English Literature (volume 1)‚ pp 202-215. Beijing: Peking University Press Thomas Hardy‚ (2003). Tess of the D’Urbervilles‚ Yili: Yili People’s
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The use of RFID Chips in humans Radio-frequency identification (RFID) chips are small radio-frequency electromagnetic fields that can be used in a product‚ animal‚ and humans to track location‚ transfer data‚ and to identify the object. These chips are as small as a grain of rice and can store over 2‚000 bytes of data. Some chips are powered by and read at short ranges via magnetic fields (electromagnetic induction). Certain chips use a local power source like a battery and some others that don’t
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A STATISTICAL REPORT OF THE TUITION FEE OF UNIVERSITIES IN MAINLAND CHINA Nov 20th 2008 CONTENTS PAGE BACKGROUND ……………………………………………………………………………… 3 OBJECTIVES ……………………………………………………………………………… 3 METHODOLOGY ……………………………………………………………………………… 4 ANALYSIS ……………………………………………………………………………… 5 RELATIONSHIP BETWEEN THE TUITION FEE AND THE RANKING 5 RELATIONSHIP BETWEEN
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A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world‚ its company sales and operate income was largely exceeded KFC on a global scale‚ but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy‚ emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes
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Introduction KFC has become synonymous with foreign fast-food after its entry in China. In 1987‚ KFC opened the first quick-service restaurant‚ which is totally a western-style‚ near Tiananmen Square in the capital of China‚ Beijing. KFC spread quickly after its first outlet in Beijing. It had the largest number of 11 outlets among the fast-food service restaurants in China in 1992. The number increased to 50 outlets in 1995. By 2001‚ there were more than 400 KFC outlets‚ which made KFC became the
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ABOUT ZTE ZTE Corporation is a globally-leading provider of telecommunications equipment and network solutions. With operations in 160 countries‚ the company is a leader in technology innovation‚ delivering superior products and business solutions to clients all over the world. Founded in 1985‚ ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges and is China’s largest listed telecoms equipment company. Offering the industry’s most comprehensive product range and
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Tourism Context and Culture ----- Essay Name: Yu Huang ID code: 111356 Class: 2ITMC-02 Date: 05/16/2013 Lecturer: Jeroen Hol Table of contents Introduction Today‚ China is comforted the largest country in the world. The population of China is 1‚354‚040‚000‚ which is confirmed by Chinese government in January 2013. China as the most
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STUDENT’S CERTIFICATE Certified that this report is prepared based on the term paper project undertaken by me in GENERAL MOTORS BANRUPTCY under the able guidance of Dr.Richa Raghuvanshi in partial fulfillment of the requirement for award of degree of B.Com(H) from Amity University‚ Uttar Pradesh. Date-------------------- --------------- ----------------- ----------------- Siddharth Dixit Dr.Richa Raghuvanshi Prof. V. P. Sahi Lecturer (ABS)
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