MM4751 MARKETING STRATEGY Lecture LTL001: Monday‚ BC311 8:30am~11:30am LTL002: Thursday‚ M106 8:30am~11:30am LTL003: Friday‚ M106 15:30pm~18:30pm LEVEL 3 CREDITS 3 Lecturer: Sherman Lam Office/Tel/email: M809‚ 2766-4020‚ sherman.lam@polyu.edu.hk Office Hours: by appointment COMPONENT WEIGHTING: 1. Examination 50%‚ (Min passing grade D) 2. Course work 50%. (Min passing grade D) Components of Continuous Course Work Assessment (CA) % of Total I. Group Project Presentation 20%
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Film Authorship Ricciotto Canudo (1828) pointed out‚ “Cinema is the seventh art”. Any artists in each type of art have its own artistic style‚ even it is a film. Mise-en-scène is a good example to distinguish these artists. Every time we watch a film‚ we can find some period or some shots that we can identify the unique style. In film‚ we call autheurism. Although every film have its own story‚ different setting and different contents‚ we still find something whatever in comedy or tragedy that they
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Overview of Foxconn: Foxconn is primarily an original design manufacturer‚ and its clients include major American‚ European‚ Japanese electronics and information technology companies. Foxconn has factories in Asia‚ Europe‚ and South America that together assemble around 40 percent of all consumer electronics products sold. Foxconn has 13 factories in nine Chinese cities—more than in any other country (Foxconn‚ n.d.). Foxconn Technology Group is the most dependable partner for joint-design‚ joint-development
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Tea Culture in China China is the homeland of the tea‚ it is the country that finds and utilizes tea first in the world. In China‚ the history of tea had more than three thousand years old. Over one thousand years ago‚ Chinese people began to have the habit of drinking tea. Now‚ tea is a part of Chinese people’s life. Seven most important things in daily life of Chinese people are expressed in a proverb often recited when people talk about their family budget. "Seven elements face you on opening
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Discussion on Current Development of China Animation‚ Comic and Game (ACG) Industries Lili DENG Director‚ Animation and Game Research Centre Institute for Cultural Industries‚ Peking University Experience of Animation‚ Comic and Game (ACG) Experience of ACG Pleasant Goat and Gray Wolf Government Promotion Public Policy-China ACG Industries Year 2004‚ Suggestions on Further reinforcement and improvement of the Ideological and Ethical Construction of the Minors Year 2005‚ issued
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SOCIAL BEHAVIOR AND PERSONALITY‚ 2011‚ 39(5)‚ 713-720 © Society for Personality Research DOI 10.2224/sbp.2011.39.5.713 DEVELOPMENT OF THE ACUTE STRESS RESPONSE SCALE YEBING YANG‚ JINGJING TANG‚ YUAN JIANG‚ XUFENG LIU‚ YUNFENG SUN‚ XIA ZHU‚ AND DANMIN MIAO Fourth Military Medical University‚ Xi’an‚ People’s Republic of China In this study we developed a scale to provide a tool for accurate assessment of acute stress response (ASR). We determined the dimensions and symptom clusters of ASR according
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Int. J. Chinese Culture and Management‚ Vol. X‚ No. Y‚ xxxx 1 Geely motors: a Chinese automaker enters international markets Ilan Alon‚* Marc Fetscherin and Marc Sardy Rollins China Center & International Business Department Rollins College 1000 Holt Avenue 32789 Winter Park‚ FL‚ USA E-mail: ialon@rollins.edu E-mail: mfetscherin@rollins.edu E-mail: msardy@rollins.edu *Corresponding author Abstract: On 22 January 2006‚ Shufu Li‚ the Director of International Marketing for Geely Motors‚ was
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The Global Brewery Industry Presented by Sobithan Sekar Objective Formulation of International Business Strategy by the Beer Companies with the perspective of reconciling the twin issue of Standardisation: To achieve economies of scale to stay competitive. Localisation: To achieve market share IBS Why Brewery Industry is Unique? Case 1: There is no Global Beer only Local. Top Ten Brewers Worldwide 2006 Millions of Barrels‚ Hectolitres Reasons: 1.Beer is bulky and too expensive to export
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ECON 346 ECONOMICS OF TRANSITION AND DEVELOPMENT: CHINA Fall 2013 Professor Guofu Tan Department of Economics University of Southern California Topic 11: Banks and Financial Markets 2 1. 2. 3. 4. 5. Basics: Saving and Capital Formation Basics: The Financial System and the Allocation of Funds to Real Investment The Financial System in China Reform the Banking System Development of Financial Markets Econ 346: Economics of Transition and Development: China Guofu
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Dulling the Cutting-Edge: How PatentRelated Policies and Practices Hamper Innovation in China August 2012 Dan Prud’homme∗ Business Manger of the IPR Working Group and R&D Forum at the European Union Chamber of Commerce in China (European Chamber)‚ based in the Shanghai Office. Contact information: dprudhomme@europeanchamber.com.cn Acknowledgements: The author would especially like to thank the following members of the European Chamber’s IPR Working Group (WG) for their comments on this study:
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