Assignment: Ethical considerations in respect of advertising‚ sales promotion‚ pricing‚ product packaging and obsolescence. 2011 Introduction Ethics is concerned with what is right and what is wrong. Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles of behaviour (Dibb et. al.‚ 1997)‚ in other words‚ ethics are the moral principles and values that govern the actions
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another country it does business in. 2. Governance and compliance would affect Tata Motors by enacting the company to manage its financial and technological information set to a certain standard. The organization is subject to many regulations governing data retention‚ confidential information‚ financial accountability‚ and recovery from disasters. 3. The different global system development issues Tata Motors may encounter as it deploys its Nano are difficulties when first setting up the global
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Ford Motor Company [pic] Morten Anders Rosenkrands LUC 2004 Table of contents 1. Introduction 2 2. What is the history of the Ford Motor Company till today? 3 3. Why is the Ford losing market shares in Denmark? 4 4. What can ford do to counter act this? 5 5. What are the Ford Motor Companies plans for the future? 5 6. Conclusion 6 7. Literature list 7 1. Introduction In the last 100 years The Ford Motor Company has been a leading contributor
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Part IV. The global marketing mix 2. Global pricing strategy 1 Cheap and cheaper… 2 Expensive and more expensive… 3 1. Basic pricing concepts Introduction Price: the amount charged to customers/consumers in exchange for goods or services Market price: the price that prevails in the market for a particular good at a specific time 3 key elements of market price: supply‚ demand and time Eg: hotel prices – peak season during summer – higher prices driven by the demand (more
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Notes on Pricing Decisions In this note‚ we will discuss the pricing of a given product or a service. We will only discuss the pricing of an individual product/service and not the pricing across a set of products in a product line. Thus in the discussion that follows‚ we assume that the pricing decision of the product/service under consideration has no bearing on the profitability of other products/services in the portfolio of the firm. 1. Overview of the Pricing Decision: While making
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Physical Development The two main areas of physical development are gross & fine motor skills. Gross motor skills use the larger muscles in the body like arms & legs. Rolling over‚ crawling‚ walking‚ running and jumping are all gross motor skills. Fine motor skills use the smaller muscles in the body‚ like fingers & toes. Writing‚ painting‚ pointing‚ grasping and reaching are examples of fine motor skills. Fine motor skills alsto eye coordination. Activities to promote Physical Development
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Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis‚ eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis‚ leading to a sharp slowdown in consumer’s vehicle demand. Also‚ because of the financial crisis‚ the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased
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parcel clearing - Higher ratings in reliability and value for money Strong Europe foothold Weaknesses: - Very less global contracts (only 10)/ Less MNC accounts when DHL infrastructure is suited to serve widely spread out global companies - Single sales force
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Tata Motors Limited: Ratan’s Next Step Executive Summary Ratan Tata‚ chairman of Tata Motors Limited (Tata Motors)‚ came out with the good reputation "the world’s cheapest car" into New Delhi Auto Expo. Introduction of Tata’s background Situational Analysis Strengths Manufacturer of the world’s cheapest car 81% of domestic sales in India Diverse and complete range of resources (98 companies in 80 countries) Own steel factory resource Ratan’s well-known understanding of business (auto design
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Electric Light-Bulb The modern world is an electrified world. The light bulb‚ which was probably one of the greatest inventions of all time‚ profoundly changed humans life by illuminating the night and making it hospitable to a wide range of human activity. Until the light bulb and electricity were invented‚ people could see at night only with candles‚ fires‚ gaslights‚ or oil lamps. The electric light bulb provided brighter light so people were better able to read‚ sew‚ and do other things that
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