Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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I. How Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
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charge density l forms a circle of radius b that lies in the xy-plane in air with its center at the origin. a) Find the electric field intensity E at the point (0‚ 0‚ h). b) At what value of h will E in part (a) be a maximum? What is this maximum? 3. Determine the work done in carrying a 5 C charge from P1 ( 1‚ 2‚ 4) to P2 (2‚ 8‚ 4) in the field E a x y a y x a) along the parabola y 2x ‚ and 2 b) along the straight line joining P and P2 .
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ACKNOWLEDGEMENT No work is a work of individual. This project is not an exception to it. I owe a sense of gratitude to the co-operation and support of all those people who have let me understand what is needed from time to time for completion of this project. It is very difficult to prepare a project especially when someone is new for this experience. Without any help or guidance it is not easy to achieve this given task. So I would thank all the patrons of this project. I am thankful to HUL
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MS 403 Engineering Entrepreneurship Case Study: Electric Two-wheelers: Suzhou‚ China versus India Sumit Deshmukh Prashant Patel For the present case study‚ we have taken 2 generic products – TVS Scooty Pep+ - a petrol powered bike and Hero Electric E-Sprint - an electrical 2 wheeler for quantitative cost analysis. Market prices and power rating of these bikes are comparable and hence gives us a more realistic account. TVS Scooty Pep Cost (Rs.) Max. Speed (kmph) km/unit Fuel price/unit
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Management and Information Environment Company Profile of Siemens Siemens is a German multinational conglomerate company headquartered in Munich‚ Germany. It is the largest Europe-based electronics and electrical engineering company.[1] Siemens is organised into six main divisions: Industry‚ Energy‚ Healthcare‚ Equity Investments‚ Siemens IT Solutions & Services and Siemens Financial Services. Human Resources Perspective : Siemens 3i Program The human resources perspective combines prescriptions
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NESTLE PRICING STRATEGY Price In Price strategy‚ Nestle has adopted the strategy of non-price competition. It is offering one price for NPL to all. It also keeps the check on distributors to maintain single price of NPL. It offers trade discounts to its distributors. “Price is the amount of money and/or other items with utility needed to acquire a product and utility is an attribute with potential to satisfy the wants.” A product price influences wages‚ rent‚ interests‚ and profits. Some
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Motor Graders in Construction The motor grader is a large multipurpose machine used for many different construction operations. These many operations include but are not limited to: grading‚ shaping‚ bank sloping‚ ditching‚ and scarifying. Graders can also be employed to clear roads of snow and debris without doing any damage to the underlying roadway surface. Graders are much more “gentle” than dozers and other large pushing machinery. Motor graders are designed for preparing the substrate of roads
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Tesla Motor‚ Inc. possesses a variety of issues that impact their company’s potential to be successful. The current issues that are impacting Tesla Motor‚ Inc.’s ability to be successful is that they’re only creating electric sports car‚ the Tesla Roadster and Model S‚ their administrative system is unstable and their company is in major debt. The decisions and actions by the Managers that lead to the problems confronting the company is that their administrative system is unstable‚ which leads
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As farmers use 20kg. of seed per hectare‚ how much profit do farmers make ( per hectare) if they buy Cargill seeds? If they buy pioneer seeds? The below calculation is based on the following assumptions: * Farmers are buying from the Distributers of both Cargill & Pioneer * Cargill distributers will charge a margin of 15%‚ the selling price to farmers will be $2.87 Item | Pioneer | Cargill | Revenue | 4000 x0.30 1200 | 3000 x 0.30
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