BRANDING STRATEGIES OF [pic] MOBILE PHONE IN BANGLADESH [pic] [pic] Introduction Marketing strategy of a company in a new country plays a vital role in determining its future in that country. SYMPHONY‚ a Chinese origin mobile phone which entered Bangladesh market in the year 2008 focused to capture the market with its low pricing; exclusive features and designs challenging the renowned existing brands that took hold of a large market share
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Form 20-F 2010 Nokia Form 20-F 2010 As filed with the Securities and Exchange Commission on March 11‚ 2011. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 20F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2010 Commission file number 113202 Nokia Corporation (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Keilalahdentie
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Education Limited. Rothenberg‚ S.‚ & Ettlie‚ J. E. (2011). Strategies to Cope with Regulatory Uncertainty in the Auto Industry. California Management Review‚ 54(1)‚ 126-144. Yüksel‚ I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management‚ 7(24)‚ 52-66. Retrieved from http://search.proquest.com/docview/1327873432?accountid=32521
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March http://www.im.usc.edu.tw/BAI2004/ Milanesi‚ Liang‚ Vergne‚ Mitsuyama‚ Nguyen‚ Miguel‚ Shen and Zimmermann (2006) Market Share: Mobile Terminals by Region‚ 3Q06‚ Gartner Inc Murtazin (2002) Review Siemens CL50‚ Mobile Review‚ Moscow‚ Russia‚ December http://www.mobile-review.com/review/siemens-cl50-en.shtml Nokia Corp. (2007) About Company‚ Nokia Official Website‚ Helsinki‚ Finland‚ http://www.nokia.com/nokia Nokia Corp phone for operators‚ Nokia Press Release‚ Helsinki‚ Finland‚ February
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analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. PESTEL analysis[edit] The six
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people. However prior to a change it is important to carry out a SWOT and PESTEL analysis due to for example a changing macroeconomic environment may necessitate for change in an organization a decrease in the revenue may lead to the changes in an organization. So this assignment will focus on explaining what a SWOT and PESTEL are and bring out the importance conducting them out before doing a change programme. PESTEL Matanhire andMazhazha-Nyandoro(2002) note that organizational transformation
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drivers of IHG are huge number of hotels‚ largest in terms of number of rooms and members in Loyalty Rewards club scheme all over the world. The external environmental analysis is done using PESTEL analysis followed by Porters Five forces and Industry Life Cycle. The key drivers affecting IHG are determined by PESTEL. The internal environmental analysis is done using Resources and capabilities‚ VRIN and Value chain analysis. Annual reports are used to measure current strategic position of IHG. SWOT analysis
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I) Give an example for each one of the four types of supply chain‚ and then determine which type your company is adopting. 1. Integrated Make to Stock In this model‚ supplier make products in advance of demand and holds them in finished goods inventory‚ satisfying demand from that inventory as orders come in. The customer has little direct involvement in deciding the product features. In this environment‚ suppliers manufacture the goods and sell from the finished goods inventory and so this strategy
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are trying to get in (especially in underdeveloped countries where political stability is at risk).They are also subject to state‚ local‚ foreign environmental laws and regulations. Read more: http://www.ukessays.com/essays/marketing/swot-and-pestel-analysis-of-nestle-marketing-essay.php#ixzz3AOqXq4AB Nestle’s baby milk can be affected by political change in several different ways i.e. political change can influence public priorities and funding arrangements. Nestle has to operate within the
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PESTEL Analysis Political • Brazilian and Mexican governments should be engaged on the development of incentives to bioplastics manufacturers - especially small and medium sized. The governments‚ together with industry associations‚ are expected to be involved in developing standards and certifications for bioplastics‚ such as the Compostability Regulation. • In Brazil‚ there exist public programs for recycling plastics (such as a selective collection) and the same model could be applied for compostable
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