With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
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Madres de Plaza de Mayo is a social movement that emerged in Argentina military dictatorship between 1976 and 1983 also known as (La Guerra Sucia) Dirty War. Madres de Plaza de Mayo started in Buenos Aires when after their children were suddenly kidnapped by the government military who never admitted of this crime. Madres de Plaza Mayo is an example of new movement formed mostly by women‚ who struggle fight for human rights abuses. Majority of Las Madres were housewives that had to step into the
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CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
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Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
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Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
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Mountain Bikes It has been a decade in the making‚ but the mountain bike has become a passion for many people. Along with this passion it has also become the most environmental way to get from point A to B. It has gone through a very intense evolution process over the past decade. It all started with some guys from California who took their bikes out for a ride on their day off‚ they modified their bikes and turned a hobby of theirs into a worldwide phenomenon. The mountain bike’s rapid increase
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The Shining Mountain summary The Shining Mountain is about a young girl called Pangma-La and her father who is a famous mountain-climber. Because he is famous he expects quite a lot from his daughter. In school Pangma-La is picked on because of her extraordinary name but her father tells her to be proud of being named after a shining mountain. Pangma-La and her father decide to climb the shining mountain so Pangma-La begins her training. After training the skills she needs for a long time Pangma-La
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In Sierra Leone‚ there are many different languages‚ but only several are commonly used. Krio‚ which is an English based Creole‚ is the first language of 10% of the population‚ but it is spoken and understood by approximately 90% of the population. English‚ while the country’s official language‚ is limited to the approximately 48% of Sierra Leoneans that are literate. Another language is Mende‚ the lingua franca and main language of the southern portion of the country‚ spoken by approximately 30%
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Misty Sprout 5/3/2013 Smoky Mountains Most of the Smoky Mountains in the national park are sedimentary and were formed by accumulations of clay‚ silt‚ sand‚ gravel minor amount of calcium carbonate. The oldest of the sedimentary rock were formed during the Proterozoic Era about 800-545 million years ago. About 310-245 million years ago‚ the eastern edge of the North American tectonic plat collided with the African plate becoming part of a supercontinent. During one of earlier collisions‚ tremendous
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West African country Sierra Leone. In the late 1600s‚ Sierra Leone was the first place to ever house‚ sell‚ and trade transatlantic slaves (Edsall‚ Healey‚ and O’Donnell). Nearly a decade later in 1787‚ “British abolitionists and philanthropists establish[ed] a settlement in Freetown‚ for repatriated and rescued slaves”(“Sierra Leone Country Profile”). The British had control of Sierra Leone until April 27th‚ 1961‚ when Sierra Leone was finally declared independent (“Sierra Leone Country Profile”)
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