QUANTITATIVE TECHNIQUE TOPIC:CLUSTER ANALYSIS USING SPSS INTRODUCTION Grouping similar customers and products is a fundamental marketing activity. It is used‚ prominently‚ in market segmentation. As companies cannot connect with all their customers‚ they have to divide markets into groups of consumers‚ customers‚ or clients (called segments) with similar needs and wants. Firms can then target each of these segments by positioning themselves in a unique segment (such
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REGRESSION ANALYSIS Correlation only indicates the degree and direction of relationship between two variables. It does not‚ necessarily connote a cause-effect relationship. Even when there are grounds to believe the causal relationship exits‚ correlation does not tell us which variable is the cause and which‚ the effect. For example‚ the demand for a commodity and its price will generally be found to be correlated‚ but the question whether demand depends on price or vice-versa; will not be answered
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Decision Analysis Publication details‚ including instructions for authors and subscription information: http://pubsonline.informs.org A Multiple-Objective Decision Analysis for Terrorism Protection: Potassium Iodide Distribution in Nuclear Incidents Tianjun Feng‚ L. Robin Keller‚ To cite this article: Tianjun Feng‚ L. Robin Keller‚ (2006) A Multiple-Objective Decision Analysis for Terrorism Protection: Potassium Iodide Distribution in Nuclear Incidents. Decision Analysis 3(2):76-93
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SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: Orienting
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within the PESTLE analysis which are having an impact on Charles Stanley October 2008 1.0 - Introduction to the PESTLE analysis……………………………….........................3 2.0 – Introduction - Charles Stanley 2.1 - Pestle Analysis of Charles Stanley Stockbrokers 3.0 – Detailed Focus - Two Key Factors 3.1 – Impact factors on HR strategy and practise 3.2 – Recommendations 3.3 – Conclusions 4.0 – Conclusion Appendix References Bibliography Concept Completing a PESTLE analysis in order to see
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Chapter 25 Discriminant Analysis Content list Purposes of discriminant analysis Discriminant analysis linear equation Assumptions of discriminant analysis SPSS activity – discriminant analysis Stepwise discriminant analysis 589 590 590 593 604 When you have read this chapter you will understand: 1 The purposes of discriminant analysis. 2 How to use SPSS to perform discriminant analysis. 3 How to interpret the SPSS print out of discriminant analysis. Introduction This chapter
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Discourse analysis Discourse analysis (DA)‚ or discourse studies‚ is a general term for a number of approaches to analyzing written‚ vocal‚ or sign language use or any significant semiotic event. The objects of discourse analysis — discourse‚ writing‚ conversation‚ communicative event‚ etc. — are variously defined in terms of coherent sequences of sentences‚ propositions‚ speech acts or turns-at-talk. Contrary to much of traditional linguistics‚ discourse analysts not only study language use ’beyond
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SWOT ANALYSIS SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. For now‚ let’s consider the hotel industry in India‚ which is one of the fastest growing in the world. Strengths The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. There are more than 1000 classified hotels with a room availability of around 97‚000 rooms which can easily cope with
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Swot analysis Literature Review: SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities‚ and Threats. Conducting a SWOT analysis is an important exercise enabling the company to look deeply into marketplace and to take strategic initiatives to increase profitability‚ growth and market share. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the company’s overall objectives and goals. SWOT analysis groups key pieces
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Fundamental Analysis Fundamental Analysis The process of gathering information‚ organising it into a logical framework and then using it to determine the underlying value of a share. Intrinsic Value The underlying or inherent value of a stock as determined through fundamental analysis. The entire concept of stock valuation is based on the belief that all securities possess an intrinsic value that their current market or trading value must approach over time. Intrinsic Value Depends
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