none of the above -------------------------------------------------------------------------------- QUESTION 3 Six Sigma relates to Radical redesign align‚ improve and maintain remove waste all of the above none of the above -------------------------------------------------------------------------------- QUESTION 4 Six sigma is evolved in periods of - i.evolution‚ ii. design‚ iii. Refinement‚ iv. Results‚ v. Awareness‚ vi. Adaption‚ vii. Enlightenment
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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Six Sigma Project Launch Plan Templates Project Name/Number | Gelcoat Waste Reduction | Expected Net Benefit (INR) | 60 Lac | Process Owner | | Sponsor (Champion) | Mr. Vivek Kumar Singh | Project Lead | Mohit Sharda | Business Unit | Ashland Performance Material | Black Belt Coach | Amitabh Saxena | Target Completion Date | November 30th -2012 | 1. Business Case | The Project intends to replace the Captive made Gelcoats with Ashland Gelcoat in PCT‚ The key concerns which would
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Dove Case Questions: 1. What is a brand? Why does Unilever want fewer of them? 2. What was Dove’s positioning in the 1950s? What is its positioning in 2007? 3. How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case? 4. Spend a little time searching blogs‚ using Google Blog Search‚ BlogRunner‚ Technocratic
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project. 1. Executive Summary This project illustrates an approach to address the complexities faced by beverage industry by identifying critical supply chain activities which indirectly affect Customer Satisfaction. The solution is based on Six Sigma implementation through DMAIC Approach at these critical nodes. It has been established through various experiments that Customer Loyalty & Retention is very low in such industry; hence the customer satisfaction is directly affected by product unavailability
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MKTG6MKTG6MKTG Chapter 1 Case Study: Girl Scout Cookies What’s Your Favorite Cookie? Almost since the foundation of the Girl Scouts of the United States of America in 1912‚ cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. By now‚ cookie sales have grown into a major moneymaking operation‚ bringing in over $714 million per year. Recent years‚ however‚ have seen cookie sales lagging with nearly six years of year-over-year declines
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Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
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Electronic Marketing Case Study 1. What was the Audi A1’s targeted consumer group and what were the objectives of Audi´s ‘The Next Big Thing’ campaign? Part 1 What was the Audi A1’s targeted consumer group? The Audi A1’s targeted consumer group was urban and lifestyle-oriented youthful people are attracted by the A1´s (premium subcompact vehicle) by emotional design and its sporting driving experience. This target group also needed to have a relatively high income‚ since the pricing strategy
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Marketing Case let – Positioning Case study prepared by Harikumar Mecheri – Xavier Institute of Management and Entrpreneurship. Vijay Bansal is a very bright engineer / MBA from a premier Institute and joined XYZ Corporation a multinational consultant company with a huge operations base in India. He joined their Mumbai office in 1997. After one year he was posted in various overseas locations like Singapore‚ Australia and the US. He was promoted as Vice president Marketing in the E6 grade and was
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The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality‚ prices‚ distribution‚ image and marketing communication. In the old spice case‚ they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like
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