IEEN 5303 Six Sigma and ISO Standards Summer 2014 Midterm Exam Name________________________________Score_________________________ I. True or False: Place T or F in the space provided to the left of the statement. (10 questions‚ 1 point each‚ total 10 points) ______ 1. The major changes in the new standards are the increased focus on commitment from top management‚ customer satisfaction‚ emphasis on processes‚ and continual improvement. ______ 2. ISO 9000’s evolution has steered it away
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Six Sigma: Definition and underlying theory§ Roger G. Schroeder a‚*‚ Kevin Linderman a‚1‚ Charles Liedtke b‚2‚ Adrian S. Choo c‚ Motorola originally developed Six Sigma in 1987 and targeted an aggressive goal of 3.4 ppm defects (Barney‚ 2002b; Folaron‚ 2003). In 1994 Larry Bossidy‚ CEO of AlliedSignal‚ introduced Six Sigma as a business initiative to ‘‘produce high-level results‚ improve work processes‚ expand all employees’ skills and change the culture’’ (ASQ‚ 2002‚ p. 14). This was followed
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SIX SIGMA ONE CANNOT MANAGE TOMORROW’S BUSINESS WITH YEATERDAY’S METHODS. INTRODUCTION: Six sigma is the result of culmination of quality concepts. However dramatic process improvement is the goal of six sigma. Six sigma is an innovative approach to continuous process improvement and a TQM methodology. DEFINITON OF SIX SIGMA Six sigma can be defined as “a business process that allows organizations to drastically improve their bottom line by designing and monitoring every day business activities
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Macro Environment: “The major external and uncontrollable factors that influence organisations decision making and affects its performance and Strategies” is called Macro Environment. Macro Environment can be studied through different analysis‚ there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and
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Topic: Changing Marketing Paradigms : Issue and Challenges Date: 23/11/2009 Submitted by- Ravindra‚ Raghav Mishra‚ Parijat Singh Marketing is a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers and build strong customer relationships
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Scanning the Marketing Environment Who are the primary competitors? How to ascertain their strategies‚ objectives‚ strengths and weaknesses‚ and reaction patterns? What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic‚ economic‚ natural‚ technological‚ political‚ and cultural developments? The Marketing plan Market survey Segmentation Identifying needs and wants Targeting Choosing a target market(s) Developping a market
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THE CHANGING ROLE OF MARKETING IN THE CORPORATION Frederick E. Webster‚ Jr. For the past two decades‚ some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry‚ in the form of new organizational types‚ without explicit concern for their underlying theoretical explanation or justification. On the academic side‚ prophetic voices have been speaking (Arndt 1979‚ 1981‚ 1983; Thorelli 1986; Van de
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investigate the ability to innovate is becoming a critical indicator of business success. With the globalization of the world today‚ business have become more competitive and succeeding in the business environment have become more challenging‚ requiring more drastic measures such as adaptability in changing environment and ability to innovate as compared to decades past. This investigation is conducted in order to identify the key factor that drives a business success with focus on the ability for the business
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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AN OVERVIEW OF MARKETING AND THE MARKETING ENVIRONMENT AFFECTING MARKETING APPROACHES. 1. When going about developing a marketing approach‚ an organisation needs to look at several factors‚ these factors can affect an organisation directly and sometimes even indirectly‚ The external factors that Woolworths and Topshop would need to take into consideration would be firstly‚ the macro environment: like the political stability of the country‚ the socio-cultural‚ technical‚ legal‚ environmental
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