MBA 2011-13 [CHANGING FACE OF INDUSTRIAL MARKETING IN INDIA POST LIBERALIZATIONCEMENT INDUSTRY] Submitted By: Abhendu Chandra Saha Adnan Ahmad Sasmita Guru Amarjeet Kumar Niharika Gupta Group 1 11202162 11202170 11202158 11202181 11202194 Section C Abstract This paper speaks about the changing face of industrial marketing in Indian cement Industry-Post liberalization. The cement industry in India has witnessed phenomenal changes over the years. Some of the drivers of change are: 1
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meets the definition of innovation: ‘Innovation is the application of creativity to give rise to a new product‚ service or process delivering something new or better to the world’ The academics argue that creativity is pre-requisite for innovation to take place. Andriopoulos and Dawson (2011) provide that organizational creativity is generation of novel and useful ideas and innovation is the process of realization of those ideas. According Bessant and Tidd (2007) innovation is application of creativity
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Changing Attitudes People fear change because it pushes them into the unknown‚ and one of the greatest fears in the world is the fear of the unknown. While this is natural‚ there is a way to control your fear and turn it into the creativity needed to generate more sales. Because fear is such a strong emotion‚ it creates an enormous amount of energy in a person. The problem with this is that the energy tends to be negative and destructive. People who fear change see themselves as the victim. They
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1- What are the risks if the current status quo is maintained and Ron remains CEO for a few more years? Ron is 70 years old. He might be too old too hold an important rank as CEO at his age. He is ineligible for an executive role as this one because of health conditions. It would be acting as a "monarch" and lead the members of the company whether they are family or not to leave. The position Ron would be entitled to would affect the growth of the company if he were to do as he would like
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Diffusion of innovation and persuasion Diffusion‚ What is it? “Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system.” “Diffusion is a special type of communication concerned with the spread of messages perceived (or understood) as new ideas” 2 Main Elements of Diffusion 1. 2. 3. 4. An innovation Channels of communication The spread and speed of the idea over time The social network and individuals who
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increasing use of technology changing marketing in the 21st century? Introduction Marketing is a hugely vital tool for any organisation. A department that needs to be run and managed successfully‚ Marketers need to be extremely vigilant and aware of the constant changes in technology and the different ways that consumers will use various new technology’s to gain information on products. A range of elements will be discussed such as the internet‚ e-mail marketing and iTV marketing. With the use of online
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DMADV is a Six Sigma framework that focuses primarily on the development of a new service‚ product or process as opposed to improving a previously existing one. This approach – Define‚ Measure‚ Analyze‚ Design‚ Verify – is especially useful when implementing new strategies and initiatives because of its basis in data‚ early identification of success and thorough analysis. The DMADV methodology should be applied: 1. when a non-existent product or process needs to be developed at a company and… 2.
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MARKETING SITUATION ANALYSIS INTRODUCTION Enviroelectrics is a medium sized company with a focus on providing energy efficient‚ operator friendly products and is located in Port Melbourne with access to the bay and arterial roads for shipping and trucking of products. The company consists of a strong team with a management group that works closely with employees. The company is preparing to release a new microwave oven to the market and is in the initial planning and development stages. Prior to
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Airline Sales and Marketing Introduction This report will evaluate the current marketing environment of the airline industry in Europe. This will involve looking into different area of the airline industry such as deregulation and open skies‚ current economic conditions‚ distribution channels‚ pricing and revenue management. It has been proved that the airline industry is probably one of the most competitive and complex industry in the world. According to Mintel report (2009) in the past decade
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Sample Essay The importance of creativity and innovation Businesses are facing changes like never before .Today‚ companies must be attentive to the needs of consumers as market their goods or services. The diversity of products offered by the company must satisfy all consumer needs and exceed customer expectations in terms of quality‚ since it represents a business opportunity for the company. Creativity and innovation are often the key to the success of a business‚ particularly when strategizing
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