Mc Donald’s and Subway Services Marketing 2011 Submitted By: Ankit Singh Mc Donald’s and Subway Table of Contents CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES…………………………………………………………………………………..5 FACILITATING SERVICES ......................................................................................................................................... 8 ENHANCING SERVICES ............................................................................................................
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The case covers a period of time when Kinko’s‚ having grown to almost $2Billion in revenues was shrinking in two of their three market segments. Kinko’s revenues in the Customer Segment and Local business segment were shrinking at 6% and 5% Year-on-year between 2002 and 2003. Only the commercial segments solution was growing at a respectable 5% annually. The main issue facing Kinko’s at this point was: Who are the customers they should be focusing on and how? Both the questions pertained to the
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Targets Main Target? Target Corporation competes directly against other discount retailers‚ mainly Wal-Mart and Kmart. Since its founding in 1962‚ it has intended to differentiate its stores from its competitors by offering what it believes is more upscale‚ trend-forward merchandise at low cost‚ as opposed to the traditional concept of focusing on low-priced goods. As a result‚ Target stores tend to attract younger and more educated and affluent customers than its competitors. Currently‚ the median
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1. Which day did you attend the event? ( Friday ( Saturday 2. How did you first hear about the event? ( Internet ( E-newsletter ( Newspaper ( Magazine ( Radio ( Billboard/street signage ( Word of mouth ( Other (please specify: …………………………………………….) 3. Have you been to this event in previous years? ( Yes ( No 4. How would you rate the venue for the event? ( Excellent ( Good
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occupants and operators of the building being aware of the applicable regulations and advice. Examples of these include: * Not exceeding the maximum occupancy within any part of the building. * Maintaining proper fire exits and proper exit signage (e.g.‚ exit signs pointing to them that can function in a power failure) * Compliance with electrical codes to prevent overheating and ignition from electrical faults. * Placing and maintaining the correct type of fire extinguishers in easily
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the city. The reason is that the consumer who buy furniture usually use personal car as a transportation (consumers using public transportation are rarely seen). The designs of stores are supposed to look basically the same in important dimensions: signage‚ display‚ store layout and design‚ and colors. They should contain Swedish identity such as the color of Swedish flag; blue and yellow. The purpose is to give the same shopping experience regardless of where the store is located. Still different stores
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The essential facts are that a strategic plan needs to be established by the owners or Bob’s Supermarket to help find differentiators to compete. Understanding the needs and demographics of the communities around Bob’s Supermarket in an effort to retain and also gain new share to grow Bob’s Supermarkets business. It appears establishing a strategic plan for this organization has not been a priority. The Thompson brothers should consider having an executable plan with strategic control (Parnell
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Table of Contents I. Introduction Company Profile Vision and Mission Company Logo II. Discussion of Findings‚ Analysis‚ and Recommendation Food and Beverage Department (Main Production Kitchen or banquet) - Sample Menu - Sample Event Order Rooms Division (Housekeeping Department) -Sample Postcard -Sample amenities used inside the rooms Front Office -Sample Room Rate -Reservation Systems used Sales and Marketing -Sample Promotion III. Conclusion IV. Weekly Report
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Introduction According to Keller’s viewpoints‚ brand elements are those trademarkable devices that serve to identify and differentiate the brand. The main ones are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages and signage. We should consider six criteria for brand elements when building brand equity and the criteria are memorable‚ meaningful‚ likable‚ transferable‚ adaptable and protectable. The brand elements should not only reinforce brand awareness‚ but also boost
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|[pic] | | |Building Construction Costs |$425‚000 to $565‚000 | |Equipment‚ Signage‚ and Décor |$216‚000 to $366‚000 | |Site Work |$100‚000 to $250‚000 |
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