501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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In the age where media inhabits numerous conduits for the production of culture it is difficult to imagine culture without its mediated form‚ from television and comic books to fashion and postcards‚ culture is derived through a range of diverse vehicles. We experience our cultural life through media in various ways. Modern society is founded on universal law‚ enlightenment of reason and science is solution to social problems‚ utopia is possible (except the poor will always be poor); Western-centric
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1. Introduction to Advertising Advertising facilitates large scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The fact that companies spend crores of rupees on advertising through TV‚ radio and newspapers indicates its benefits in sales promotion. Advertising is within the scope of promotion which is one element in the marketing mix. It is getting popularity in the present highly competitive and consumer oriented marketing
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Advertisers are going to such extremes that when we have an ad break parents should be worried about what their child is exposed to. It varies from being overly explicit to implying a message that is inappropriate for a younger child to view. Advertising is very competitive and they always try to rise above one another‚ they will therefore go to any lengths to grab the most attention and ultimately real in the ‘big money’ Sex always draws the consumer’s attention; advertisers therefore use this
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RATIO ANALYSIS Meaning of Ratio:- A ratio is simple arithmetical expression of the relationship of one number to another. It may be defined as the indicated quotient of two mathematical expressions. According to Accountant’s Handbook by Wixon‚ Kell and Bedford‚ “a ratio is an expression of the quantitative relationship between two numbers”. Ratio Analysis:Ratio analysis is the process of determining and interpreting numerical relationship based on financial statements. It is the technique of
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The Significance of the Ghost in Hamlet Shakespeare fashionably utilizes the popular concept of the ghost in Hamlet which is of tremendous significance in the development of the play. The introduction of the ghost in Hamlet serves three main purposes of the dramatist. It introduces an element of fear and mystery and creates a tragic atmosphere in the play. It motivates the action of the play by imposing a task upon Hamlet. Finally it shows up the characters and produces a certain moral effect
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1. O’Neil mention in his article‚ ‘The Language of Advertising‚” advertisers create in consumers a sense of need for products. I think it is not ethical for advertisers to create such a sense when their products are generic and do not differ from those of the competition. It is common that consumers don’t have too much knowledge about the products that they are buying‚ and they relay on the information that are provided by the company. If the information is not accurate and correct‚ which mean the
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Courtney Eastman Dr. Achala Tiwari English 102 21 September 2014 Perception of Women in Advertising Print advertising often portrays females as sex objects. Women are used through sex appeal to sell products that may attract males. An issue that results in this method of advertising could result in violent sexual acts that enable violence against women. The provocative clothing that women where in print ads encourage no respect from males because the women themselves are not respecting their
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The Significance of the Frontier in American History 1893 Frederick Jackson Turner was born November 14‚ 1861 in Portage‚ Wisconsin. He is well recognized for writing the paper “The Significance of the Frontier in American History.” It is considered an influential and impacting piece of work because of the proposition he states within the thesis. Turner’s reasoning for scripting the paper was to present the issue of the dissolving American frontier. He released his disquieting thoughts about how
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The Significance of Social Networking The development of public social networking websites is surely apparent to anyone in the Twenty first century. Because the world has been changing so much technically‚ public media tools and websites also consume me. It appears that websites have begun to modify my identity as an individual‚ whether I like it or not. Some of these changes are good‚ and yet others are not. Social systems have modified my identity by allowing me become friends with and connect
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