how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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Chapter 1 Claiming Value in Negotiation 5-Step pre-negotiation framework: 1. Assess your BATNA 2. Calculate your reservation value 3. Assess the other party’s BATNA 4. Calculate other party’s reservation value 5. Evaluate the ZOPA Responding to their initial offer (Strategies): 1. Ignore the Anchor 2. Separate information from influence 3. Avoid dwelling on their anchor 4. Make an anchored counter offer‚ then propose moderation 5. Give them time to moderate
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Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
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Southwest Airlines: SWOT Analysis Mollika Thaing‚ Khoa Tran‚ Tonielia Thomas‚ Hiwot Tesfaye‚ Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18‚ 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston‚ Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68
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internet technology has improved‚ so have online reservation systems. Today‚ it is possible through online‚ to make a reservation for a hotel anywhere in the world. Hotels can create Web site and post new content on it every day. Technology has gone a long way‚ improving the lives of people. These technological breakthroughs have lots to offer‚ making great things in the easiest‚ fastest and efficient possible ways you can think of. Online hotel Reservation is very useful for the people especially for
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The Airline Industry Annise Hawkins Strayer University ECO 550 Dr. Youngblood January 28‚ 2012 According to First Research (2010)‚ the main products or service in the industry is air transportation. This includes the scheduled or unscheduled transportation of passengers‚ mail or cargo. The bulk of the revenues in the industry (estimated by first research (2010) to be 70% of total revenues) come from the scheduled transportation of passengers. Cargo and express mail contribute
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PROPOSAL. Airline resrevation Database management system Description of the database system. Airline reservation database management system will provide features for both costumers of the company and the company itself. Database system will meet almost all needs of an airline company. It will be possible for costumers to make reservations‚ buy ticket‚ see and manage old reservations etc. All of these will be held in the database. In Airline Company Database Management System‚ there are various
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50% resevation of womes After a long debate‚ the parliamentarians of India have passed the Women Reservation Bill which ensures 50% reservation for women in the village panchayats. Certainly‚ it is a progressive and unique step. By initiating such a step‚ India has presented an example.Now‚ India is a step ahead from rest of the world. It has become history that a woman should stay within the four walls of the house.Today‚ everybody is recognising the important and valuable role of the woman for
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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Malaysia Airline System (MAS) is one of the Government Linked Companies in Malaysia. For the past three years‚ MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. From its lowest and disastrous experience in 2005 to achieving success within 2 years as well as bracing the impact of global economic crisis in past two years. The purpose of this report is to analyze MAS key competitive position and its strategic
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