Impact of Promotional Strategies on Consumer Buying Behavior: A case study of Hollister Co. SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON L0044SZSZ1010 SUPERVISOR ELLIE SEMSAR Page 0 Declaration: This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that‚ this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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Live Project on Consumer Buying Behavior on Soft Drinks BY Arijit Das Reg. No : 5027 And Nadim Ahmed Khan Reg. No : 5019 Of VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT Under the Guidance of Sunitha Ratnakaram Associate Professor A PROJECT REPORT Submitted to the FACULTY OF BUSINESS MANAGEMENT In partial fulfillment of the requirements For the award of the POST GRADUATE DIPLOMA IN MANAGEMENT November 2010 DECLARATION We Arijit Das and Nadim Ahmed Khan hereby declare that this project
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Draft #1 Section I Starbucks In 1971‚ three friends with a passion for coffee opened a gourmet shop Starbucks was born. The coffee shop’s name comes from Herman Melville’s 19th century novel about the whaling industry‚ Moby Dick. The seafaring name seemed appropriate for the small shop‚ which imports the finest coffee. The cold weather and thirsty Seattle community seemed to be a perfect match for this endeavor. Starbucks caught on and‚ in less than a decade‚ became Washington’s largest
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Brenda Velasco English 4 CP Christy Roberts October 25‚ 2012 A SIGNIFICANT INFLUENCE ON ME A person who has a significant influence on me is my mom‚ Carmen Juarez. My mom has become one of my top role models‚ although life has been tough on her and has not been exactly the way she would like for it to be‚ she always makes the best of it. Tough situations are what have made her into the person she is today. For seventeen years now she has taught me many things from learning the basics of life
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Marketing and Consumer Research - An Open Access International Journal Vol.2 2013 Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting‚ Hawassa University‚ P O Box 1883‚ Hawassa‚ Ethiopia E-mail: mesays@hu.edu.et‚ mess2000@gmail.com Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study‚ a sample of 246 consumers were taken
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A Study on performance analysis of the tirunelveli District co- operative milk producers union limited PROJECT REPORT Submitted in partial fulfillment of the requirement for the award of Master of commerce to Manonmaniam Sundaranar University‚ Tirunelveli‚ Tamilnadu. Researcher P.LAKSHMANAN Register No: 1181317 Under the Guidence of Dr. P.BALASUBRAMANIAN M.Com.‚M.Phil.‚Dip.in.Law.‚Ph.D.‚M.B.A.‚ 2012 – 2013 DEPARTMENT OF COMMERCE THE M.D.T. HINDU COLLEGE (ACCREDITED WITH B GRADE
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Case Analysis – Giant Consumer Products 1) Using data in Exhibits 1 & 4 develop solution templates in Exhibit 3 for Sanchez. From the table above‚ it is clear that the impact of a promotion cannot be considered in isolation. On the whole‚ the promotion has resulted in a loss instead of a profit for the Dinardo range of products. Considered in isolation a promotion on Dinardo 32 may look attractive but overall it’s a loss-making proposition. 2) Do you advise Sanchez to run
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Marketing Management – I Consumer Behavior Exercise A mundane product costing less than Rs.100. Product Category: Shampoo (New to the consumer) Brand Chosen: Clinic All Clear (HUL) (New to the consumer) Who was the decision making unit? • Who bought the product or service? The product was bought by the consumer itself for personal use. • Identify all those who played a role in the decision process. What role did they play? Purchasing the product was a personal decision as it was
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special. My criteria are primary focused on the quality‚ brand‚ and the style. Probably style can be considered as the most important one because I want everything I possessed to reflect my personal conception. Price is an important but not most significant element for me because I tend not to use budget to restrict my preference. Apparently‚ around Bellingham area‚ the only place I can think of purchasing a good quality sunglass is in Bellis Fair Mall. Also‚ my observation told me that there are
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