The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part‚ with outlets all around the world‚ including Japan‚ America and France. And now‚ Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the
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Is Hong Kong still a shoppers’ paradise? In the past decade‚ Hong Kong has been well known for its duty free and wide range of goods‚ it allows people from the world have a fantastic shopping experience. However‚ more news reporting the negative images of Hong Kong tourism which adversely affects the image of “shoppers’ paradise”‚ are arisen. While numerous tourists can be seen in tourist spots in Hong Kong‚ some contend that they no longer choose Hong Kong as a travel destination. This paper
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An analysis of the general rule about acceptance by silence ZHANG Li Introduction Professor McKendrick in his book writes ‘The general rule is that silence does not amount to an acceptance and this is a good one’. He then gives the reasoning by the sale of unsolicited goods. I agree with this rule and the reasoning given by Professor McKendrick. But I think the reasoning mentioned above is just one situation in the general
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CANADA VS Hong Kong For many people‚ they think that the policy‚ the education‚ and all kinds of things are similar with each other. However‚ they are many minor things that they are very different from each other. I‚ Lysander‚ will talk about this in this following report. From many people’s eyes‚ they think that Hong Kong is a bad place to study for degree in college in Hong Kong‚ as many people thinks that Hong Kong is a place which sucks at everything‚ but clearly it doesn’t. In the table
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(Name) (Instructors’ name) (Course) (Date) Political System of Hong Kong The political system in Hong Kong is one of the most unique in the world since July 1997 when it was handed to the Chinese government. Even though Hong Kong is a British colony‚ the country runs under a multiple system form of governance referred to as “one country‚ two systems”. On the other hand Hong Kong still upholds its currency‚ parliament system and legal systems until 2047 when the agreement expires. The masterminds
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Ting‚ who’s dedication and passion for teaching has brought us through to the end of the semester. Her guidance and patience with us throughout the semester has been outstanding. We are grateful and truly thankful. Secondly‚ to the HR Department of Hong Leong Bank Bhd‚ who have assisted us throughout our project and been kind enough to offer us information via emails for our task. We are truly thankful. Finally‚ to our group members‚ who have persevered through this assignment and completed all given
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Hong Kong’s environmental problems and solutions Hong Kong is one of the top financial centers in the world. Thus‚ the environmental quality of Hong Kong is very important. It is because the environmental quality is indirectly linking to the image of Hong Kong. Moreover‚ the living standard of Hong Kong residents is also under influencing of the environmental quality. However‚ Hong Kong is now surviving serious environmental problems. Poor air quality‚ noise problem and heavy traffic loads are
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Economies of Hong Kong and the Pan-PRD Why the Heritage Foundation ranked Hong Kong as the first “free economy” in the world? Hong Kong has been ranked the freest economy in the world by the Heritage Foundation for the 19th consecutive year since the index was first published in 1995. We will see the criteria of a free economy according to the Heritage foundation. Then we will explain why and how Hong Kong is ranked as the first free economy in the world. Criteria of “free economy” according
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Asiasports: Hockey Night in Hong Kong Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. “Barnes‚ Weir‚ and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy” (Delios 1). Although every one of their sports properties was profitable except
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