2008 Synopsis The Indian Chocolate Packaging Industry The aim of this project is to study the impact of chocolate packaging in Indian market on Indian customers. This project also contains the analysis of various strategies chocolate companies use to attract customers towards their brand or a particular product of their brand. AMITY SCHOOL OF BUSINESS AMITY UNIVERSITY – UTTAR PRADESH
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1. PRESENTATION OF THE PRODUCT • Product: Nescau‚ chocolate powder • Creator: Nestlé • Segment: Food • Main competitor: Toddy Nescau’s history started in 1932 when the product was developed‚ in Brazil‚ and was launched by Nestle‚ almost with no publicity support. It was recommended for mothers worried about their son’s nutrition. The first name was Nescao‚ a combination of the words Nestle and cacao (cacao=cacau=cocoa). With the same name‚ the product was launched in Italy
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utilize similar themes in the books The House of Spirits and Like Water for Chocolate‚ respectively. Loss of innocence and the corruption of man are a couple of the most significant themes found in both books. These themes are shown in the characters of the book after violence or sex and such things like that. Because there are recurring acts of violence and sex found within both The House of Spirits and Like Water for Chocolate‚ there are the themes of a loss of innocence and the corruption of man‚
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Buy Fairtrade Chocolate (Speech)  Chocolate. . For many you sitting in this room‚ chocolate is ‚ a food that we crave. But for other children around the world‚ chocolate is anything but sweet. When you take a bite into that piece of chocolate‚ you may be unaware of what exactly it took for it to get where it is. Halfway across the world‚ children like us are forced to work in the most appalling conditions on cocoa farms where some of these chocolates are coming from. So what exactly is happening
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CUSTOMERS OPININON TOWARDS THE CONSUMPTION PATTERN OF CHOCOLATES Balaji.S Research Scholar‚ Sathyabama University & Asst.Prof. Deptartment of Management of Studies Jeppiaar Engineering College balajimbajeppiaar@gmail.com Vijayalakshmi M Research Scholar‚ Anna University & Asst.Prof. Department of Management Studies Jeppiaar Engineering College vijayamariappan@gmail.com Dr.S.Ramachandran Professor & Director‚Department of Management Studies ‚ Sri Sankara Arts and Science college‚ Chennai
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growing boy‚ As a result‚ he is almost sickly thin. Once a year‚ on his birthday‚ Charlie gets one bar of Wonka chocolate‚ which he savors over many months. For the first time in a decade‚ Willy Wonka‚ the solitary and eccentric chocolate maker‚ is opening the doors of his unique chocolate factory for five members of the public. The lucky five who find a Golden Ticket in their Wonka chocolate bars will win a daylong tour of the factory and a lifetime’s supply of Wonka treats! For young Charlie Bucket
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spreads to many other things like paintings‚ objects‚ sounds etc. In our case‚ we are expecting people to chose Nutella as their favourite one because it is the one we are mostly exposed to‚ the prototype for hazelnut chocolate spreads (the representative of the category). Although this effect seems to
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just a little kid with lots of questions and not a lot of exposure to the “real world”. He then proceed to pick up a chocolate pretzel. He then stated “this is why I am upset”. He seemed to understand his statment perfectly‚ but I didn’t understand what he was trying to say. He notice and begin to explain more in depth. “notice how it has two eliminates‚ the sweetness of the chocolate and the saltiness of the pretzel-- both are
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Sustainability Report. (Sustainability Science‚ ENVS 195). Retrieved from University of Vermont‚ website: http://www.uvm.edu/~shali/Fiji.pdf Business ethics Chanthavong‚ S. (2002). Chocolate and Slavery: Child Labor in Cote d’Ivoire. (TED Case Studies #664). Retrieved from American University‚ website: http://www1.american.edu/ted/chocolate-slave.htm Children in cocoa production Ethics. (n.d.). In Wikipedia‚ The Free Encyclopedia. Retrieved 14:17‚ May 10‚ 2012‚ from http://en.wikipedia.org/w/index.php?title=Ethics&oldid=499831232
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co-operative called Kuapa Kokoo was set up by a group of cocoa farmers in Ghana. To gain significant knowledge of the Western chocolate market and to expand their business‚ Kuapa Kokoo farmers voted in 1998‚ which lead to the forming of The Day Chocolate Company. [1] The Day Chocolate Company is a unique North-South partnership which brings premium quality fairly-traded chocolate to the mainstream British market. It works with organisations and individuals in the private‚ public and voluntary sector
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