Report 3 Introduction 4 Environmental Analysis 5 SWOT Analysis 9 Customer Behaviour Analysis 14 Competitor Analysis 20 Segmentation 25 Targeting 29 Positioning 31 Conclusion 33 Survey Results 34 References 36 Marketing Planning – PGPIM 2013 - 2015 1 Sony BRAVIA Executive Summary Sony India Private Limited was established on 17th November 1994. The products of Sony India include Bravia‚ Cyber-Shot‚ Vaio‚ Walkman‚ PlayStation
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[pic] Major Research Project ON “AN ANALYSIS OF FACTORS AFFECTING GROWTH OF HYPERMARKETS IN INDIA” SUBMITTED BY : GUIDED BY: ROSHAN TEJNANI DR. KAPIL JAIN MBA ( MS ) – 5 YRS 9TH SEM IM-2K7-81 CERTIFICATE OF FACULTY GUIDE This is to certify that MR. ROSHAN TEJNANI‚ student of International Institute of Professional Studies‚ Indore‚ of MBA (Full Time) program has
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PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability‚ rules and regulation‚ and the legal system of the country affecting the overall industry. The economic condition‚ liberalization‚ policy toward foreign investment‚ and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social
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Michael Porter’s five forces Analysis Rivalry among competitors The Indian Telecom industry is comprised of three types of players. The State owned companies‚ private companies and foreign invested companies. Main State owned companies are BSNL and MTNL. Major private Indian owned companies include Tata teleservice‚ Tata Communications‚ Reliance communications. And finally‚ the major foreign invested companies in this sector are Vodafone‚ Idea cellular‚ Bharti Airtel Limited. BSNL Bharath Sanchar
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Aravind eye care hospital in India Framework/description of the situation In 1992‚ over 30 million cases of blindness existed all over the world‚ with more than 90% in Asia and Africa. Of this‚ India had ~20mn cases of blindness with additional 2mn cases added every year‚ of which upto 80% were cataract related. With an infrastructure that could handle only 1.2 million cataract cases annually‚ the situation is expected to get worse. The rural areas of the country were particularly exposed as
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“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
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India is a large country. Harboring more than 2 billion people‚ it’ll soon break records of overpopulation held by China. The men here are said to be brave‚ kind and chivalrous. The women considered‚ traditional‚ learned and hospitable. The cities here are abundant in whatever they sow and breed stupendous cavalry to charge. The rich bring in fine money to buy fine luxuries for the eyes of fine people. Democracy prevails. The unwanted die. The important live. Each state highlights its accomplishments
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Global Business Cultural Analysis: India Abstract India is a complex nation with a rich history and years of diversity. With the rise of the global economy over the last century‚ it is safe to say that the country has become a major multi-national player. Although outsourcing to India has been a trend since the early 90’s‚ the country also has a growing local economy that is primed for investment should the right opportunity arise. However‚ not just any
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Business structure and processes INDUSTRY ANALYSIS FOR HOTEL INDUSTRY‚ INDIA Shruti Garg 2012H149223P Department of Management 16th November’ 2012 Submitted to Dr. Jyoti TABLE OF CONTENTS 1. Introduction 1.1 Background of Hotel Industry 1.2 Structure of Hotel Industry 1.3 Mid Market Segment 1.4 Budget Segment 1.5 Heritage Hotels 1.6 Others 2. 5 Major Players in Market 3. Profiles of some Major Players 3.1. Indian Hotels Company 3.2.ITC/Sheraton Group 3.3 The Leela Group 3.4 The EIH Ltd
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ANALYSIS OF SALES PATTERN OF TELEVISIONS IN INDIA Sagar Roongta‚ Yash Ambegaokar‚ MPSTME‚ Mumbai ABSTRACT Main objectives of the research are to understand the market of consumer electronics‚ mainly Televisions‚ what are the different technologies in the market and response of people towards it. There are essentially three market sectors i.e. Low Income‚ Middle Class and High Income Sector and the behaviour of each sector is different from one another. The data was collected from a sample
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