MANAGING MARKETING September 2014 PACT COLLEGE Implementing quality systems in marketing to improve performance MEMBERSHIP NUMBER: 12932243 Word count Executive summary: 480 Main Tasks: 4870 Report: 315 Presentation: 904 ‘I confirm that in forwarding this assessment for marking‚ I understand and have applied the CIM policies relating to word count‚ plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources
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FILMORE FURNITURE LTD Filmore Furniture Ltd. manufactures colonial maple furniture. The company was incorporated in 1970 by Fred Filmore‚ who had been the sole proprietor prior to that. In 1983‚ Fred Filmore retired and sold his business to his only son Phil‚ age 38‚ for a small sum. That year‚ annual sales totalled $1‚300‚000. Phil Filmore was an aggressive manager and strategist. He modernized the plant‚ introduced new product designs and accessories such as mirrors and lamps‚ and implemented new
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ABSTRACT Organizations endeavour to prepare themselves to manage any twist that would unexpectedly crop up in their daily routines. However‚ organizations can never truly predict the magnitude of something unexpected or the impact such an event will have on them and the various stakeholders in the organizations. This paper examines the applicability of an organization ’s foundation (routines‚ culture‚ values and decisions) to act as a shield against unexpected events and/ or how an organization
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Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited‚ a fast moving consumer goods company‚ manufactures and sells home care‚ personal care‚ and food products in India and internationally. The company offers soaps‚ detergent bars‚ detergent powders‚ detergent liquids‚ scourers‚ etc.; and personal products‚ such as oral care‚ skin care‚ and hair care products‚ as well as deodorants‚ talcum powders‚ color cosmetic products‚ and Ayush health care and personal care products and services
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MANAGING STRATEGY QUESTION 1 The Porter’s generic strategies and the Strategy Clock have a common purpose; they both focus on how a firm can create competitive advantage over its competitors. The purpose of the models is to create a common understanding about position of the current strategies and options for the new strategies if need be. These strategies can be used by companies to analyse its competitive position in comparison to the offerings of competitors
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Managing Relationships through the Circle of Satisfaction Abstract Globalisation‚ competition and market saturation have initiated organisations to acknowledge the importance of marketing strategies to anticipate the needs and want of customers‚ the tangible quality being customer retention. In order to reach this organisation’s must employ a number of key marketing concepts to achieve levels of satisfaction and loyalty. The theories herein will look to illustrate the available strategies to
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Ancol Ltd. Case Study Executive Summary: Ancol Ltd. hired Paul Simard as the manager of their Jonquiere‚ Quebec plant. Simard observed that relations were strained between management and employees and‚ through information from a seminar he had attended‚ ordered the removal of time clocks. This action brought an onset of negative consequences that ultimately led to a further diminishing of relations between the employees and management‚ accounting issues due to lack of accountability‚ and problems
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Samridhi brings you a world‚ where a modern amenity is blended with an Indian lifestyle. This project is a prelaunch project and located in Mumbai at Bhyandar this is sure to be a good place for investment. This project offers you 2BHK and 3BHK with an area of 1044 sq.ft to 1341 sq.ft. To make you enjoy a comfortable and carefree life. A solar heater along with a gymnasium and swimming pool with very large landscape gardens is also provided‚ helping you distress yourself after a long and tiring day
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1) Introduction This is an introduction to the case study of Somerset Furniture. The main talk of the event would be about global supply chain and its impact towards Somerset furniture. In this case study we reverse the history‚ background‚ and anatomy of Somerset Furniture. From the introduction of the company we learn about the journey needed in developing and manufacturing the product lines. The journey of Somerset Furniture will dictate on why the company started to outsource and also
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| | | | | |Unit Code/Title | |HNBS 116: Managing Communications‚ Knowledge and Information | | | | |Unit Credits/
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