consumer to response to the advertising information and evoke them to take the action of purchasing. 1. Advertising Language The wide use of advertising has created a special style of English – advertising English whose unique characteristics‚ simple language and important attraction makes it different from other kinds of languages. In order to send information‚ advertising English must be vivid‚ usual‚ emotional‚ and attractive. In what follows‚ we will analyze
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Proverb‚ Idiom and Phrase. IDIOM An "idiom" is a phrase that has a specific meaning‚ different than you would expect based on the individual words. Idiom is more subtle. It can be informal or merely non-literal‚ and either a phrase or a complete sentence. Here are two examples of idioms that are also phrases: * brick and mortar (a traditional business‚ in contrast to e-commerce) * town and gown (when a school or university is in close proximity with a surrounding community‚ this is a way
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rich. When I read an article‚ I always can’t understand the meaning of a sentence if there are lots of new words or idioms in it. Therefore‚ it is easy for me to misunderstand the real intention of this whole essay. And then‚ it is always happen to me that when I finish reading a paper‚ I couldn’t remember all the things in the article‚ my mind become blank after reading. To read is an easy task‚ but to comprehend is not as simple as reading. And the most terrible thing is that I seldom have questions
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Curriculum Guides Kelly Santee Grand Canyon University: SPE 514 January 23‚ 2013 Table of Contents Reading Curriculum Guide Page 3 Writing Curriculum Guide Page 7 Spelling Curriculum Guide Page 9 Math Curriculum Guide Page 11 References Page 14 Rubric Page 16 Reading Curriculum Guide Phonological Awareness: Elkonin Boxes: Individual or Small Group Objective of Strategy: building phonological awareness by segmenting and blending sounds and
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mainly Caucasians towards him‚ an African-American male. In his essay’s opening paragraph Staples uses alliteration‚ determiners‚ unusual word choice and variation in sentence length to simultaneously confuse and tell the reader about his own experiences with race stereotypes. The tone of the essay is instantly set in the first sentence by using the word ‘‘victim’’. It generates immediate confusion within the reader and raises the question of what the writer tries to tell us using this word‚ what the
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Introduction Changing of sentences from one form to another is a favorite exercise in public school English. Thus from a sentence like John is writing a letter. May be formed‚ among others‚ the following: John isn’t writing a letter. Is John writing a letter? A letter is being written by John. Very little is ordinarily given by way of clearly formulated rules for these processes‚ yet students seem to learn the technique more or less readily. On the other hand‚ a little examination will show that
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A coordinating conjunction joins together words or word groups of equal grammatical rank. Sentence would (And‚ but‚ nor‚ or‚ for‚ so‚ yet‚ as‚ and) Compound Sentence is a sentence with more than one subject or predicate. Sentence would have a coordinating conjunction!!! (Two sentences combines together with and‚ or but) A Complex sentence contains one main cause and 1 or more subordinate causes. Sentence would have a Subordinating conjunction!!! (Rain finally came‚ although many had left the area
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enlightenment felt when an individual gains an understanding of themselves in relation to others and the wider world. The gift of protection and security is vital for the individual to develop a sense of belonging‚ and help prevent alienation. ‘ The Simple Gift’ is a free verse novel written by Steven Herrick which features a protagonist‚ Billy‚ who feels a great disconnection with his society and the people around him. Likewise‚ ‘The Blind Side’‚directed by John Lee Hancock is a 2009 feature film
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servants. Disappointed in love at age 18‚ she leaves her neighborhood to become cook and general servant for a widowed mother‚ Madame Aubain. In that position‚ she lives a life filled with duty‚ devotion‚ and affection. Flaubert tells the story in a simple manner which emphasizes the value of Felicite’s humble life. At Madame Aubain’s‚ Felicite enters a routine which makes her life seem orderly. By conscientious work‚ she makes herself necessary to the family. Most important to her happiness is her
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The text I decided to analyze is an advertisement taken from British edition of Cosmopolitan magazine (11/2007). The advertisement introduces new cosmetology product for men. Advertisement is a genre of newspaper style proper. Main purpose of advertisement is to sell the product and to make money. First they inform you they are introducing new product and they try to persuade you indirectly to buy it by using headline‚ emotionally colored words and syntax. In this case‚ Company Clarins promotes
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