AQUALISA QUARTZ: SIMPLY THE BEST SHOWER CASE STUDY ANALYSIS Assignment issues discussion Question-1: What is the Quartz value proposition to the plumber? To consumers? Answer: Value proposition to customer: • Efficient the reliable water pressure • Efficient and reliable temperature control. • Easy to use. This can be used by children‚ elder person as they don’t need to worry about valve adjustment. Value proposition to Plumber as follows:
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The article “Stone Soup” by Barbara Kingsolver has influenced my perspective majorly when it comes to viewing family types. Coming from a “broken family‚” this article was interesting to read about and see the author’s viewpoint on divorce and family issues. I was a child when my parents divorced‚ and so I did not necessarily realize the impact of the decision they had made with each other; this new change did not process as a “bad” to me. According to Kingsolver‚ her daughter did not either. Her
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YOUNGME MOON Aqualisa Quartz: Simply a Better Shower By: Marjan Hozjan Ljubljana‚ February 2007 -------------------------------------------------- 1. Conduct a situation analysis a) Customers (segmentation‚ characteristics) According to the HBS case (p.2-3)‚ shower buyers in the United Kingdom fall into one of three pricing segments: premium‚ standard and value segment. Consumers in the premium segment typically shopped in showrooms; they took for granted high performance and service
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In my opinion failure is simply its own experience‚ because we go through so many things in life‚ both good and bad‚ we have to learn from our mistakes and hope we won’t have to go through them again. Some people today consider success as being a major influence on whom we are today‚ but in all reality it’s our own failures that help us learn‚ encourages us to keep going‚ and prepares us for future failures. Failure is by far the only way we can truly learn‚ and by doing this you start to realize
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INTRODUCTION Our report aims at developing a marketing plan for Aqualisa Quartz shower. The product was launched and in spite of being much better than the existing showers in the U.K market in terms of water pressure‚ ease of installation‚ use and design‚ it didn’t have very impressive sales figures in the first four months. This report delves into the details as to why the launch was not successful and what can be done now to improve the situation of the product and the company. It is very important
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Aqualisa Quartz: Simply a better Shower Aqualisa is a British Shower Making firm in U.K. In May 2001 the company launched a innovative product‚ “Quartz” after investing 3 years of research and €5.8 Million. The Product‚ though‚ as per the MD‚ was leaps and bounds ahead of competition‚ the sales was simply not picking up. Value Proposition to the Customers • Quicker delivery • Remote location of the processers and mixers • Remote controls for operation • Lesser Excavations Value Proposition
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When analyzing artwork‚ one should not simply look at the picture at face value‚ but rather look in depth at the meaning as to why depict that specific setting‚ colors‚ and scene. The artist‚ Andy Warhol‚ is a unique artist. His artwork is anything but typical; he often uses random objects and arranges them in a specific way to create a symbolic meaning and calls it art. After studying his technique‚ I have found the meaning behind the paintings‚ “Campbell’s Soup Cans” and “200 One Dollar Bills” by
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Andy Warhol - Campbell’s Soup (Tomato) Can Evaluation - Rebecca Hogg Andy Warhol‚ American Pop Artist‚1930-1987. This is a Silkscreen on canvas in 1962. Of all the varieties of soup that Warhol produced‚ Tomato was his most valued. In this print‚ the can stands alone. It stands just as one can with nothing else around it‚ no objects. I think Warhol chose the soup can as the modern or "in-thing" of his time was being able to print recognisable icons that were known to everyone in that specific
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The Immortality of Marilyn Monroe Marilyn Monroe is a legend who still connects with millions of people all over the world. There was depth beneath her bombshell image‚ and Marilyn could turn a phrase with the best of them. People who really knew her will tell you about her emotional intelligence‚ her wit‚ and her really delightful sense of humor. Marilyn once said‚ "I don’t want to be rich‚ I just want to be loved." I think that this statement says a lot about who Marilyn really was. She
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’s next series‚ depicting the mass-produced goods of Compels Soup cans and Coke bottles‚ captured the clean-edged look of commercially manufactured objects and made him famous. He also turned his art into mass produced objects. At the time many critics were up in arms over the banal subject matter. Abstract Expressionists were also angry at losing their place in the art market to a young upstart commercial artist. Campbell ’s soup had a special significance to Warhol because it was his favorite
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