Marketing Audit How to conduct a marketing audit The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself. There are a number of tools and audits that can be used‚ for example SWOT analysis for the internal environment‚ as
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responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with approved standards on auditing in Malaysia. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance whether the financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures
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Chapter 14 Audit of the Sales and Collection Cycle Key objectives: 1. Identify the accounts and classes of transactions in the sales and collection cycle. 2. Describe the business functions and related documents and records in the sales and collection cycle. 3. Understand internal control and design appropriate tests of controls and substantive tests of transactions for sales. 4. Understanding the accounting and controls for sales returns and allowances. 5. Understand internal
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VALUE FOR MONEY It could be defined as a concept that evaluates the use of resources at the disposal of an organization with the view to ensuring that the resources have been properly utilized. VFM frequently makes extensive use of performance indicators in the form of ratios and other statistics to sign post VFM through trends over time‚ in comparison to two operating units etc. Under this concept‚ we have three test ways to know if the firms resources have been properly utilized and it includes;
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students to enter the auditing profession To provide the basic information for students to prepare for the public accounting examinations such as the AuCPA exam and ACCA exam. To increase students with audit capabilities and gain knowledge of enterprise risk and internal control To examine the audit process planning‚ performance‚ and communication No teaching class during the week of mid-term exam3Written Examination1012Reports on Audited Financial StatementsLecture Discussion with students participation118Acquisition
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Confirmation as Audit Evidence Introduction The confirmation in the auditing process is a technique for obtain and evaluate a communication from a third party in response to a request for information made by the auditor. The request of the information can be both written and oral communications. According to Aldhizer and Cashell (2006)‚ the auditor controls the initial mailing of confirmation requests to the client’s banks‚ debts of their customers and others. Prasad (2007) described‚ that the purpose
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the following statements is not true? The answer is B‚ Balance-related audit objectives are applied to both beginning and ending balances in balance sheet accounts. The reason this is the right answer is because the way audits are preformed‚ balance-related audit objectives are almost always applied to the ending balance sheet accounts. It never applies to the beginning balance in the balance sheet accounts. (Page 158) 8. Audit evidence has two primary qualities for the auditor; relevance and reliability
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AUDIT EXPECTATION GAP The phrase "Audit Expectations Gap" was first introduced into the literature over thirty five years ago‚ by Liggio (1974)‚ under the Cohen Commission. It was defined as the difference between the levels of expected performance "as envisioned by the independent accountant and by the user of financial statements" The term ‘expectation gap’ is commonly utilized to describe the situation whereby a difference in expectation exists between a group with a certain expertise‚ and
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1. Prescriptive Issue: Should the follow-up audits be done to ensure the foundation used by Boston Public School are clear‚ publicly‚ available guidelines on how it spends its money in the future? Conclusion：Yes‚ the the follow-up audits should be done to ensure the foundation used by Boston Public Scholl are clear‚ publicly‚ available guidelines on how it spends its money in the future. Reasons: 1. Once the money was in the charity’s accounts‚ it was not subject to the same level of scrutiny
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EXAMPLE AUDIT ENGAGEMENT LETTER This example engagement letter is intended solely for general educational purposes. It is not intended for the purpose of providing specific legal‚ accounting‚ or other professional advice to any particular recipient or with respect to any particular jurisdiction. The author‚ publisher‚ and distributor of this document (1) make no representations‚ warranties‚ or guarantees as to its technical accuracy or compliance with any law ( federal‚ state‚ or local) or professional
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