density was rated the highest among all features so we decided to focus on this one. We chose energy density within the NiMH due to its historical profitability. The minimum annual cost for this project was $3M. Since this was our first round of the simulation‚ we decided to invest the minimum required. Our team also felt it was important to focus on process improvement. Learning from the GEOX case study‚ in order to compete with surrounding competition‚ a company must
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Strategic Innovation: Back Bay Battery In this online simulation‚ students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer
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THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm)‚ Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm)‚ Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm)‚ Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj
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SIMULATION FOREGROUND READING Back Bay Battery‚ Inc. Overview The battery industry is enormous‚ with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries‚ companies have tended to specialize in a particular technology or market application. Disposable batteries‚ such as the widely available carbon-zinc and alkaline cells‚ are available in standard sizes
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Simulation Strategic Innovation Simulation: Back Bay Battery (v2) Clayton M. Christensen; Willy Shih Added on Sep 22‚ 2014‚ Purchased on Sep 22‚ 2014‚ Expires on Sep 22‚ 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation‚ students play the role of a business unit manager at a battery company facing the classic Innovator’s Dilemma. Students have to manage R&D investment tradeoffs between the unit’s existing battery technologies
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1. What was your strategy going into the simulation? Market data analysis stressed two main facts: i) the promising potential of ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers
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SIMULATION • WHAT is Simulation ? • WHY is Simulation required ? • HOW is Simulation applied ? • WHERE is Simulation used ? DEFINITION • Simulation is a representation of reality through the use of model or other device‚ which will react in the same manner as reality under a given set of conditions. • Simulation is the use of system model that has the designed characteristic of reality in order to produce the essence of actual operation. • According to Donald G. Malcolm‚ simulation
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A. The simulation model B. The number of patients treated every week and the waiting time for each patient | Number of patients treated | Waiting time for each patient (Min) | Outpatient department | 39 | 2465 | Inpatient department | 542 | 3616 | C. Some changes in the resource levels I. Each shift includes 2 admission secretaries | Number of patients treated | Waiting time for each patient (Min) | Outpatient department | 39 | 2515 | Inpatient department | 544
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This simulation game was developed by Sisk (1976). Basically‚ there are ten imaginary countries (Shima‚ Myna‚ Ila‚ Usa‚ Pam‚ Bonay‚ Shivey‚ Lani‚ Ranu and Bili) and each of these countries has three key elements to be considered: defense‚ resources and demography. The main purpose of this game‚ understanding the importance of negotiation and interdependence between countries. I would like to make some changes in the game for my class. Every student or group will choose their imaginary country.
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– Reflective Essay Word count: 1636 The aim of this essay is to analyze the strategic management of Bwright Airways (previously BBAirways) airline company’s performance‚ introduce possible amendments and reflect on the teamwork process. The first step of the analysis is to introduce the concept of strategic management as well as to evaluate it in terms of our company’s managerial actions. According to Ansoff strategic management requires “entrepreneurial creation of new strategies for the firm
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