Portfolio workers (Handy 1989) • But does this mark a trend? • And what of knowledge work? School of Management What characterises the service sector? • Five attributes of service work (Blyton and Turnbull 2004) – Intangibility – Perishability – Variability – Simultaneous production and consumption – Inseparability School of Management Consumerism and the rise of the service sector • Substantial increase in the number of “customer-facing” jobs • Customer service and its link
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1.0 OVERVIEW OF THE SERVICE INDUSTRY We have always had service industries‚ and indeed there are numerous biblical references to services as diverse as inn keeping‚ money lending and market trading. Over time‚ the service sector has grown in volume and in the importance attributed to it. According to Baker J.M et al‚ The Marketing Book 5th Ed‚ (2003)‚ early economists saw services as being totally unproductive‚ adding nothing of value to an economy. He quotes Adam Smith as having included
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It is obvious that Conrad a writer that seems more preoccupied with his narrative than anything else. Conrad describes his narrative as essential in uncovering the underlying themes‚ ironies‚ characters‚ and mysteriousness of the novel. Like in most of his other works Conrad has decided to use the omniscient narrator. The narrator is an extension of Conrad but the distinction between the two should be made. The omniscient‚ although an extension of the author‚ is purely a creation designed to fulfill
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satisfy those needs. (TRUE) 3. A service is defined as any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (TRUE) 4. Services cannot be stored‚ so their perishability can become a problem when demand fluctuates. (TRUE) 5. Price elasticity depends upon the magnitude and direction of the contemplated price change. (TRUE) 6. An increasing number of companies are basing their pricing on perceived value
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Principles of Marketing Chapter 8 Product‚ Services‚ and Branding Strategy 1 Product‚ Services‚ and Branding Strategy Topic Outline • What Is a Product? • Product and Services Decisions • Branding Strategy: Building Strong Brands • Services Marketing 2 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ use‚ or consumption that might satisfy a need or want. • Apple IPod‚ Toyota‚ Caffé Mocha at Starbucks Service is a form
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Scenario – Project Overview You are employed as a Marketing Consultant for a company in the UAE to analyze its existing products and offerings. You then have to suggest changes to the company’s marketing strategies. Each group must select a unique sector (examples are provided in Appendix A). The company has asked you to investigate the current marketing situation‚ products or services and customer approaches through secondary and some primary data research if needed. Based on your research you
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the most for her money. This product is a(n) ________ product. A) convenience B) unsought C) shopping D) augmented E) specialty A barber is not able to store haircuts for later sale. This is an example of which of the following? A) service perishability B) low-context services C) service intangibility D) service inseparability E) service variability ________ is used when two established brand names of different companies are used on the same product. A) Co-branding B) Cannibalization C) Brand
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and the location and geographic concentration of customers Producer factors; lack of resources‚ the width and depth of the product mix offered by a producer‚ and the desired level of control of channel operations Product factors; complexity‚ perishability‚ extent of bulkiness and difficulty of handling Competitive factors; need to choose innovative channels because traditional channels are controlled by the competition or because a competitive advantage is likely to result * Channel intensity
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currently faced by Barilla. One is that demand fluctuates extremely because distributors order weekly and it is hard to predict the demand on a weekly basis. Another is that there is a significant pressure to manufacture because lead-time and perishability of product vary so much. It’s very hard to speed up the process because each type of pasta requires specific heat and humidity level to dry them properly. In addition‚ Barilla has to make both dry and fresh pasta and fresh pasta cannot be kept
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Issues Affecting the Aged Charity Booth BSHS/342 February 18‚ 2013 Barbara Kennedy Issues Affecting the Aged There are several issues‚ trends‚ and problems that are affecting the aged population in today’s society. Not only are they dealing with the biological‚ physical‚ emotional‚ and mental issues that go along with aging‚ they are also dealing with economy and societal acceptance of the aged. There are many misconceptions of the elderly and this causes a stigma between the younger and
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