Chapter 1 Retailing : is business involves selling goods and services to consumers for their personal‚ family or household use Retailing can be tangible and intangible ‚ as services Retailing does not always involve a store; it can be web‚ via mail‚ phones‚ manufactures‚ importers‚ nonprofit‚ wholesalers. Retail impact economy; functions in Distribution and relationship with firms selling goods and services to retailers for their resale. Durable goods store: meaning store like last longer
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To be successful in the automobile industry marketing has to be focused on in cooperation with service and sales features of the industry. The test is that marketing cars varies as of marketing service station for those similar cars‚ and service station posture with different marketing challenges. Marketing a car contains of both marketing the main item for consumption and the car that counters to the buyers’ mainly want and involves transference of ownership. Lovelock has explain that the additional
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beyond current range ). prod. mix decisions (set of all prod lines + items): width (# of different pls) length (total # of items within pls)‚ depth (# of versions offered of each prod) services mgmt : intangibility‚ inseparability‚ variability‚ perishability. mrkting strats serv firms: service-profit chain (links emp with cust satisfaction)‚ internal mgmt (motivate emp to work as team)‚ interactive mgmt (train emp in cust. service)brand: helps customers identify products‚ consistency‚ quality‚ relationship
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produced and be homogenous the same is not true of services. eg: All burgers of a particular flavor at McDonalds are almost identical. However‚ the same is not true of the service rendered by the same counter staff consecutively to two customers. Perishability: Services
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PAPER P5 DECEMBER 2011 REVISION PERFORMANCE MEASUREMENT (1) FINANCIAL PERFORMANCE: GROWTH: Revenue / Profits / EBITDA / Market Share PROFITABILITY: Absolute profit / ROCE / Profit margin GEARING: Gearing ratio LIQUIDITY: Current ratio / Net cash flow SHAREHOLDERS: EPS / Share price / PE ratio Always comment on any significant changes (e.g. new issue of shares) and likely reasons/effects (e.g. new investment - therefore possibly more profit in the
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Theatrical Genres Comedy - In comedy the audience expects laughter and a happy ending‚ but one should be able to differentiate among at least three kinds of laughter. It is possible to laugh with a character that we like or admire; if this character triumphs at the end. For example‚ we might laugh in celebration. When we laugh at characters‚ it is because of some incongruity in behavior: because they are not as good or clever as they think they should be. This kind of comedy which shows us the
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Theoretical concepts of ELH 1. Development 2. Evolution 3. Change 4. Mechanism of a change 5. Diachrony 6. Synchrony 7. Statics 8. Dynamics 9. Language space 10. Linguistic situation DEVELOPMENT 1) The act of developing or the state of being developed‚ as: The application of techniques or technology to the production of new good The business of constructing buildings or otherwise altering land for new uses. A significant event‚ occurrence‚ or changed. 2)The organize
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Virginia Woolf Have you ever wondered how an author’s personal life can influence their writing? Virginia Woolf‚ an English writer‚ is one of those authors because her personal life did influence her writing. Although Virginia is known to be a depressed author she did have positive things in her lifetime along with bad. Virginia Woolf had challenges in her early life‚ middle life‚ later life‚ had literary critics‚ and things that influenced her writing. Virginia Woolf was born on January 25‚ 1882
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(Liquidity and Credit Management) Credit Card Delivery Mechanism Corporate Banking HNI Banking 2 UNIQUE FEATURES OF SERVICE INDUSTRY The customer – a participant in the service process Simultaneous production and consumption Perishability Limited Scale Economies Labor Intensiveness Intangibility 3 SCM IN SERVICE INDUSTRY Supplier Relationship Management Source Negotiate Buy Design Collaboration Integrated Supply Chain Management Strategic Planning Demand
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Executive Summary In 1987‚ Brando Vitali‚ then Barilla’s director of logistics‚ had proposed an alternative approach to order fulfillment. Vitali envisioned an approach that would radically change the way in which logistics organization managed product delivery by introduction of Just In Time Distribution (JITD) system. The JITD system is designed to mitigate Barilla’s high stock rates‚ fluctuating demands by distributors and stock outs. As the incumbent logistics director‚ -Giorgio Maggiali
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