INTRODUCTION In social science‚ Identity is defined as the conception‚ qualities‚ beliefs‚ and expressions that make a person or group of persons (particular social category or social group). These includes the race‚ gender‚ education‚ class‚ sexuality of people and so on. The formation of one’s identity occurs through one’s identifications with significant others in an environment (which may be father‚ mother‚ families‚ friends at home‚ peers in school and so on). These others may be benign—such
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I.Introduction In 1992‚ whereas Hewlett Packard (HP) realized a huge success with its RISC-based products‚ Manuel Diaz‚ head of HP’s Computer Systems Organization (CSO)‚ implemented a new sales approach to capitalise on the company’s new market position. In 1994‚ the strategy turned out to be very profitable as HP’s business grew by 40% when the industry-wide growth was just 5%. In 1996‚ Diaz notices that its strategy to reach large enterprises could be refined. Indeed‚ HP remains stuck on the
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not involving an exchange of tangible or physical goods. This definition is in accordance with the one of the four characteristics which describes as intangibility‚ and other three characteristics of service are inseparability‚ heterogeneity and perishability. Gronroos (2001) also commented about the concept of service as services are processes‚ not things. Give some real examples about the service are that cleaning‚ massaging‚ car repairing and nursing. To understand the definition of service is a
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MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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Identify and outline the distinguishing characteristics of services compared to physical goods by comparing and contrasting the service offerings of your selected company with those of a number of physical goods companies The Service Sector to be analysed is Entertainment. The selected Company is Vue Entertainment Ltd (Vue). The Company overview includes factors such as location‚ reason d’aitre‚ market size and share‚ typical consumers and its competition. The overview is in the appendix on page
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DP10 Marketing of Financial Services 16 APRIL 2004 1. 2. 3. 4. 5. 6. Time allowed Total number of questions Number of questions to be answered : Three (3) hours : Five (5) questions : Four (4) questions [25 marks each] Begin each answer to a new question on a fresh page. Answer all questions in English. A blank page is provided at the end of the question paper for rough work. ANSWER FOUR (4) QUESTIONS ONLY 1. (a) (b) (c) Explain the meaning of “marketing” in relation to the banking
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MGT 430: Exam 1 -Service: deeds‚ efforts‚ or performances -Goods: objects‚ devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their tangibility ranging from tangible dominant to intangible dominant -Tangible Dominant: goods that possess physical properties that can be felt‚ tasted‚ and seen prior to
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CHAPTER 2 DEMAND AND SUPPLY All Rights Reserved 2– 1 DEFINITION OF DEMAND Demand is defined as the ability and willingness to buy specific quantities of goods in a given period of time at a particular price‚ ceteris paribus. All Rights Reserved 2– 2 CLASSIFICATION OF GOODS AND SERVICES Free goods are goods that have no production cost. Public goods are goods that are for common use and will benefit everyone. Economic goods are goods of value that can
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BLUE PRIENT Units | Very short answer1 | Short answer I&II(3‚4) | Long answer I&II(5‚6) | Total | Unit—1 (7) | 1(2) | -- | 5(1) | 7(3) | Unit—2 (7) | 1(2) | -- | 5(1) | 7(3) | Unit—3 (5) | 1(2) | 3(1) | -- | 5(3) | Unit—4 (7) | -- | 3(1)‚4(1) | -- | 7(2) | Unit—5 (10) | -- | 4(1) | 6(1) | 10(2) | Unit—6 (8) | -- | 3(1) | 5(1) | 8(2) | Unit—7 (10) | 1(1)
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Logistics Administration. Objective: To provide the students with the basic elements of the logistics administration and the physical distribution in order to take the right decisions. Compendia: a) Total Distribution Concept and logistics administration b) Customer service‚ logistics and customer service and customer service vs. cost c) Channel of distribution strategy‚ selection of the channel and distribution d) Warehousing Total Distribution Concept and logistics
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