On this first page‚ you will find important information on the examination. Before starting with the examination you should read this information! Examination: Marketing (6012B0238 & 6012B0323) Date and time of the examination: Friday‚ 21 December 2012‚ 9.00h-11.00h Duration examination: 120 minutes You have to identify yourself with the UvA identification card‚your UvA student card‚ passport or driver’s license‚ or any other valid proof of identification for students containing a photograph
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WEEK 11-OPERATIONS AND SUPPLY CHAIN MANAGEMENT: Operations Management is one of the essential business functions and is therefore vital to any organizational system that delivers products and services ‚ for example a bank‚ airline‚ or computer manufacturer. At the very core‚ operations management is all about‚ designing‚ creating‚ controlling and improving the many operational processes within a company (in such system environments). Operations management deals with a transformation of inputs
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Incumbent Company: Dr. Reddy’s Laboratories ¬¬¬ Indian Pharmaceutical Industry can be valued at around $20billion (2009). By Volume‚ India is world’s second largest producer of pharmaceuticals‚ while by value it is world’s thirteenth largest. It is expected to grow at CAGR of 12% for 2010-2012 (global average 6%).Around 95% of Domestic demand is catered by Indian Pharmaceutical companies. In Indian Pharmaceuticals Market‚ Formulations accounted for 65% while Bulk Drugs accounted for 35% by
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Chapter-9: MCQ’s and short questions: 1._____ is endowing products and services with the power of a brand. Your Answer: | Branding | 2._____ is the added value endowed to products and services. Your Answer: | Brand equity | 3.______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer: | Brand elements | 4._____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer: | Integrating
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MODULE 1 ENTREPRENEURIAL COMPETENCIES INTRODUCTION Every role has a skill and competency requirement. For a teacher or a performing artist‚ for example‚ it is the skill to communicate that plays a decisive role in their effectiveness besides‚ of course‚ their knowledge. For a craftsman or an artist‚ it is the creativity and skill in the chosen craft. Talking about entrepreneurship‚ you need to have a knack for spotting business opportunities and creativity and innovation in developing and
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PROFILE OF SOUTH KONKAN REGION INTRODUCTION Agriculture is the main occupation of the South Konkan Region (SKR). Rice is the major crop i.e. 39% of cultivated area. Nagali (Nachani) second important crop. Samo Rice (Vari) is a minor nutmillet grown on the slopes‚ pulses like horse gram‚ Lima beans (Pawate)‚ Bitter field beans‚ Long beans (Chavali and Mung) etc. grown on residual moisture. Oilseeds –Niger /Sesamum‚ area under Summer Ground nut‚ Jowar and Tur is likely to increase with irrigation;
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humidity. After being dried for 4 hours‚ the pasta was weighed and packaged. From a distribution standpoint‚ Barilla segregated their products into dry and fresh product categories with a different distribution system for each category due to perishability and retail service
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Al Salam Hospital Prepared by: Ban Faisal‚ Mariam Riad‚ Nancy Mustafa‚ Mohamed Magdy Al Kady Prepared for: Dr. Ahmed Dief Date: January 10th‚ 2012 Table Of Contents | | Page | Executive Summary | 2 | Process Description at Al Salam Hospital | 2 | Service concept | 4 | Target Market Segment | 5 | Distinctive Characteristics of the Service at Al-Salam | 5 | The service package | 6 | The Service’s Strategic Insights | 7 | An open systems view of service | 9 | Service delivery
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HM-1800 | The Five Ages Of Tourism | | Introduction: The 5 Ages of Tourism In our current era‚ travel requires nothing more than a computer and a couple hundred dollars in the bank. Anyone can simply get on a computer and buy a ticket for the next day to go anywhere in the world he or she wants. Travel has never been faster or more convenient as it is today‚ and that convenience is what leads to tourism. Tourism is the largest industry in the world when all of its subgroups
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can employ to ensure their future survival. The role of the travel agent It has long been recognised that tourism and technology are a highly compatible couple. The nature of service distribution revolves around the notion of intangibility and perishability‚ therefore‚ the manner in which information is communicated is highly important. Historically‚ in the tourism chain of distribution‚ this role has largely been undertaken by the travel agent who acted as the information broker between the supplier
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