What are the 7 P’s and 7 C’s of marketing mix? Seller’s point of view | Buyers’ point of view | Product | Customer Choice | Place | Convenience | Price | Cost (to the customer) | Promotion | Communication | People | Consideration | Process | Consistency | Physical Evidence | Circumstances | ANSOFF’S MATRIX A common tool used within marketing was developed by Igor Ansoff in 1957. He suggested that a business has the potential to grow by using one of four strategies. These strategies
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INTRODUCTION An earlier resource pack described the decisions that must be taken when a company organizes a channel or network of intermediaries who take responsibility for the management of goods as they move from the producer to the consumer. Each channel member must be carefully selected and the company must decide what type of relationship it seeks with each of its intermediate partners. Having established such a network‚ the organization must next consider how these goods can be efficiently
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1.0 INTRODUCTION A study of inventory management at SARK CABLES LTD is undertaken inorder to know the inventory performance and position of the company and to know the strength and weakness and to assess the profitability of the company. Inventories constitute most significant part of assets of large majority of the companies in India. Inventory a double edged sword is usually an asset of an organization‚ if not used properly it will become liability. It is therefore absolutely important to manage
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SHORT-TERM FINANCING & SMEs Seminar Paper Presented to MPSTME‚ NMIMS In Partial Fulfillment of the Requirement for the Degree (MBA-Tech) By Sameer Tayal 2012 Page | 1 Acknowledgement I am grateful to Mr. R. C. Agarwal the mentor of the Seminar Paper for giving me the opportunity to write a Seminar Paper on the topic “Short-Term Financing & SMEs”. I thank him for his suggestions & guidance throughout the Seminar paper with full attention and dedication. Page | 2 Abstract
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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Exam Preparation MCD 2050 Marketing Section A – Long Essay (4o marks) It will have a quite from Phillip Kotler – don’t even read the friggin’ quote Read the bit below the quote‚ it will have something like this: A. What customer value is (3.5 marks) – page 7 in the textbook B. How marketing creates and deliver values (3o marks) * Start with market research the idea of giving data about consumer behavior * Why do we need marketing research * 3 main sources of information
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needs through _____. a. the sorting process b. a deep channel of distribution c. a wide channel of distribution d. exclusive distribution (a; Challenging; p. 8) 9. The sorting process refers to _____. a. physical distribution assortment by perishability b. a
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CHAPTER 3 MARKETING’S ROLE IN HIGHER EDUCATION 3.1 INTRODUCTION Chapter 2 introduced some of the major changes and trends that have taken place in the higher education environment both internationally and locally. Although higher education institutions can be classified as non-profit organisations‚ the challenges discussed in Chapter 2 necessitate higher education institutions to take on the organisation-like behaviour of profit organisations and to become more marketingoriented. An understanding
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Physics HSC Notes Space 1. Earth has a gravitational field that exerts a force on objects both on it and around it. K1 Define weight as the force on an object due to a gravitational field. Mass is the amount of matter within an object‚ measured in kg Weight is the force of gravity acting on an object’s mass measured in newtons (N). Weight is a force thus a vector quantity. K2 Explain that a change in gravitational potential
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Chapter 1 Introduction Vietnam is changing and developing rapidly. The most decisive phase of reform in the economy was initiated in 1989. The new economic policies seek to mobilize the potential of all sectors of the economy. The private sector and foreign investment are being actively encouraged. Vietnamese market becomes attractive for foreign investors. Recently‚ there are a lot of foreign investors come to Vietnam to investigate‚ explore new market. Up to 1993‚ there are 105 foreign
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