TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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Independent Study An investigation into pricing strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one
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Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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however integrate upgrading and modification works for passenger aircraft and convert it into cargo service. First‚ upgrading will enable the old aircraft equipped with latest technology and subsequently achieve the aim of safety and fuel saving strategy. Secondly‚ they enjoy further benefits in capital cost because of the massive amount of money they could save without buying new aircraft for cargo use. Why not? ??? Yes! SIA can be more effective in cost saving by doing aircraft upgrading
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Gunjal Introduction Island Country in South-East Asia Highly urbanized One of major commercial hub Fourth biggest financial centre One of five biggest port Type of Government Singapore is a sovereign republic‚ with a legal system based on the English common law. The Constitution lays down the fundamental principles and basic framework for the three organs of state‚ namely‚ the Executive‚ the Legislative and the Judiciary.
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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The began when Singapore gained its independence and became a republic following an ejection fromMalaysia on 9 August 1965.[1] After the separation‚ the fledgling nation had to become self-sufficient‚ and faced problems including mass unemployment‚ housing shortages and lack of land and natural resources such as petroleum. During Lee Kuan Yew’s term as prime minister from 1959 to 1990‚ his administration curbed unemployment‚ raised the standard of living and implemented a large-scale public housing
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Subscribe to blog Subscribe via RSS 52 Things to do in Singapore before you die Posted by Bryan Choo on Monday‚ 25 November 2013 in Featured Attraction ReviewsFont size: Larger SmallerSubscribe to this entryPrintSome say Singapore is boring. That there isn’t anything to do besides shopping‚ eating‚ movie watching and um... queuing. Why do people spend hours lining up for tyre manufacturer recommended dim sum‚ American donuts and black Japanese cats? They must be really bored to give up their
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Going by the history of Singapore‚ it is one of the most recently formed nations highly influenced by its neighbors and British colonial holdings. The PAP party‚ as described in the case‚ has been pivotal in shaping Singapore Inc. To better understand the key elements of the Singapore “competitiveness” model‚ identification of major players in the game has been conducted in Exhibit 1. Keeping in mind the history of Singapore and the main players involved‚ the following are the key elements of the
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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