Corporate Strategy---European Airlines 1993-1997 ⇨ Back ground and PEST analysis For many years‚ European Airlines are considered to be feed by the government. Before 1990s‚ the introduction of deregulation‚ this market was highly controlled by the government. Automatically‚ the result is high price as well as poor management and service. Consumers‚ of course‚ complained about the bad perform of them. Like most of the state-owned businesses‚ although some of the airlines intended to lower their
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THE FOUNDING OF MODERN SINGAPORE In late 1818‚ Lord Hastings – the British Governor General of India – appointed Lieutenant General Sir Stamford Raffles to establish a trading station at the southern tip of the Malay peninsula. The British were extending their dominion over India and their trade with China was expanding. They saw the need for a port of call to “refit‚ revitalize and protect their merchant fleet” as well as to prevent any advances made by the Dutch in the East Indies. After surveying
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brief overview of the Malays in Singapore and thereafter the progress that they have made as an ethnic group and their gender equality. In pre-colonial Singapore‚ the Malays are the indigenous people living on the island. It is also essential to lend credit to Sang Nila Utama who renamed the island of Temasek to ‘Singapura’ which consists of a combination of two Malay words; Singa meaning ‘lion’ and ‘pura’ meaning temple. As the British came and established Singapore as a trading port‚ large numbers
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Describe the main principles of good governance as articulated by Singapore leaders. Singapore continues to rank high globally on indexes that measure good governance‚ especially in terms of investment and corruption (Economic Development Board‚ 2013). Within the region‚ according to Vriens & Partners’ Asia Pacific Investment Climate Index 2013‚ Singapore was ranked second among Asian Pacific countries‚ after New Zealand‚ for rule of law‚ political stability‚ corruption and taxation. She was ranked
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been over a 50 years now since the time the city of Singapore wasn’t a developed county with an average individual GDP (Growth domestic Product) less than $320. But now‚ Singapore is considered one of the highest GDP in the world‚ exceeding $60000 and because the sixth highest in the world based on Central intelligence Agency figures. Singapore is also considered as one of the fast economic growing countries in the world. Singapore is an important hub for South -East Asia. It was traditionally
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A Case Study on Pricing Strategy Schwinn Bicycles J. Paul Peter (University of Wisconsin-Madison) Inside a plain brown building in Boulder‚ Colorado‚ is a shrine to an American icon; the Schwinn Bicycle. Some mud-caked from daily use‚ some shiny museum pieces – dozens of bikes stand atop file cabinets and lean against cubicles. Amid the spokes and handlebars‚ a group of zealots is working to pull off the turnaround of the century in the bike business. Brimming with energy‚ they are determined
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Importance to economy The revenue of international airlines industry has increased from 476 billion USD in 2009 to 567 billion USD in 2011‚ a 9.3% year-on-year increase. This industry employs 56.5 million workers and accounts for US $2.2 trillion of the global GDP. Indian Aviation industry contributes to 0.5% of the India’s GDP and generates 1.7 million jobs. Technological Trends Major cost items for airlines are fuel‚ labour and maintenance. Airlines are able to reduce the cost/increase profit by
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carriages) as the main mode of cheap transport in Singapore.[2] A comprehensive study of the “rickshaw” in 1921 Singapore necessarily examines rickshaws as a mode of transport‚ as well as an avenue to gain insights into the lives of rickshaw pullers. In the latter sense‚ rickshaws serve to bring the lives of the common people into sharper contrast‚ creating a social history of sorts. This essay will first analyse rickshaws as a transport form in 1921 Singapore‚ before proceeding to the individual pullers
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"Given the limited land available in Singapore‚ is it wise to set aside some areas as nature reserves?" Singapore‚ officially known as Republic of Singapore is a beautiful country in Southeast Asia. It comprises of 63 islands and the main island is known as the Singapore Island or Pulau Ujong in Malay. The territories of the country are expanding rapidly through land reclamation. The land reclamation process have increased its land area from 581.5 km2 in the 1960s to 718.3 km2 presently. After
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product development‚ market research and other tasks that are viewed as the more interesting and exciting parts of the job. Yet pricing decisions can have important consequences for the marketing organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Some reasons pricing is important include: •Most Flexible Marketing Mix Variable – For marketers price is the most adjustable of all marketing decisions
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