TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
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Generic strategy The three generic strategies identified by Michael Porter‚ namely cost leadership‚ differentiation and focus are all options available to small businesses. cost leadership requires a tight set of interrelated tactics that include aggressive construction of efficient-scale facilities; vigorous pursuit of cost reductions from experience; tight cost and overhead control; avoidances of marginal customer accounts; cost minimization in all activities in the firms value chain. Differentiation
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Learnings from Singapore Airlines Case Study This document focuses from the perspective of teachings from class 1 of Marketing. The teachings of the class 1 are: Value for the customers‚ customer satisfaction‚ marketing approach‚ profit making at a superior service and building relationship with customer Singapore airlines goal is service excellence at a profit. Service excellence is achieved by providing a value for the
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Currently the airline industry as a whole seems to be on the road of recovery. We‚ American Airlines‚ the fourth largest carrier recently avoided bankruptcy‚ but had a summer full of pressure due to ongoing union struggles and questionable executive compensation packages. After having incurred such big losses‚ this recovery has come about because of the government bailout and many of our large competitors’ abilities to survive the turbulence in the industry. So far‚ the prospects look promising
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You are the secretary of the Environment Club in school. You have been asked to write an article on the effects of air pollution and suggest ways of solving the problem for your school bulletin. Use the notes given below to write your article. Effects of the air pollution: • deteriorating air quality • health hazards – lung diseases and skin irritations • acid rain – affects agriculture and wildlife Measures to overcome air pollution:
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COURSEWORK 1: The US Airline Industry in 2004 Sommaire Introduction 3 I. The External Analysis 3 1 The macro-environment 3 2 The micro-environment 5 II. The Internal Analysis 7 1. SWOT analysis 7 III. The Strategic choices 9 1. The Bowman’s strategy clock 9 Introduction The US Airlines market experiences ups and downs‚ and different phases; for example the period of regulation up until 1978 and the period of deregulation. The US civil airline was created in 1920‚ but
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The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment‚ most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation‚ the incumbent carriers felt the most pain‚ and the floodgates had opened for newer more nimble carriers with lower cost structures
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Table of Contents Table Page # Introduction 4 Emirates Airline and Emirates Group 5 Business Objectives 6 Business Goals 6 PART - 1 Strategic capabilities of Emirates Airline 7 Threshold Capabilities and Distinctive Capabilities of an organization 8 Threshold Capabilities of Emirates 8 Distinctive Capabilities of Emirates 9 Cost Efficiency of Emirates Airline 10 Core Competences for Accomplishing and Sustaining Competitive Advantage
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Business Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul
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Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18‚ 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio‚ short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers
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