Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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THE FOUNDING OF MODERN SINGAPORE In late 1818‚ Lord Hastings – the British Governor General of India – appointed Lieutenant General Sir Stamford Raffles to establish a trading station at the southern tip of the Malay peninsula. The British were extending their dominion over India and their trade with China was expanding. They saw the need for a port of call to “refit‚ revitalize and protect their merchant fleet” as well as to prevent any advances made by the Dutch in the East Indies. After surveying
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brief overview of the Malays in Singapore and thereafter the progress that they have made as an ethnic group and their gender equality. In pre-colonial Singapore‚ the Malays are the indigenous people living on the island. It is also essential to lend credit to Sang Nila Utama who renamed the island of Temasek to ‘Singapura’ which consists of a combination of two Malay words; Singa meaning ‘lion’ and ‘pura’ meaning temple. As the British came and established Singapore as a trading port‚ large numbers
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Describe the main principles of good governance as articulated by Singapore leaders. Singapore continues to rank high globally on indexes that measure good governance‚ especially in terms of investment and corruption (Economic Development Board‚ 2013). Within the region‚ according to Vriens & Partners’ Asia Pacific Investment Climate Index 2013‚ Singapore was ranked second among Asian Pacific countries‚ after New Zealand‚ for rule of law‚ political stability‚ corruption and taxation. She was ranked
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been over a 50 years now since the time the city of Singapore wasn’t a developed county with an average individual GDP (Growth domestic Product) less than $320. But now‚ Singapore is considered one of the highest GDP in the world‚ exceeding $60000 and because the sixth highest in the world based on Central intelligence Agency figures. Singapore is also considered as one of the fast economic growing countries in the world. Singapore is an important hub for South -East Asia. It was traditionally
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carriages) as the main mode of cheap transport in Singapore.[2] A comprehensive study of the “rickshaw” in 1921 Singapore necessarily examines rickshaws as a mode of transport‚ as well as an avenue to gain insights into the lives of rickshaw pullers. In the latter sense‚ rickshaws serve to bring the lives of the common people into sharper contrast‚ creating a social history of sorts. This essay will first analyse rickshaws as a transport form in 1921 Singapore‚ before proceeding to the individual pullers
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"Given the limited land available in Singapore‚ is it wise to set aside some areas as nature reserves?" Singapore‚ officially known as Republic of Singapore is a beautiful country in Southeast Asia. It comprises of 63 islands and the main island is known as the Singapore Island or Pulau Ujong in Malay. The territories of the country are expanding rapidly through land reclamation. The land reclamation process have increased its land area from 581.5 km2 in the 1960s to 718.3 km2 presently. After
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Emirates Airlines is one of the leading airlines in the industry. It has maintained many sources of competitive advantage in terms of cost and uniqueness which had led to a cost advantage and differentiation advantage. Although cost advantage and differentiation advantage are mutually exclusive‚ Emirates Airlines was able to sustain both. As for the competitive scope‚ the company can have either a broad target or a narrow target. Most probably Emirates Airlines is favouring the broad target because
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Introduction The culture of Singapore has evolved down the years since the island country itself represents a wonderful blend of cultures as diverse as Malay‚ Chinese‚ Indian‚ and European. Naturally‚ Singapore‚ which was once a fishing village under the British Empire‚ is a composite and cohesive portrait of various cultures. Content Part 1 (Appendix) In Singapore‚ a lot of people have more interest in the heritage over the years. The traditional stuffs become
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Colonialism in Singapore Asian Studies Grade 9 Singapore was colonized for quite a lot of years‚ from around 1819 until 1965. The British‚ Japan and Malaya colonized Singapore during 1819 to 1965. The British colonized Singapore from 1819 till 1963. But during these 144 years‚ Japan also colonized Singapore and colonized them for 3 years‚ in 1942 till 1945 during the World War II. The British only fully colonized Singapore in 1824. In that time the British did colonize Singapore. They
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