Introduction: http://www.singaporeair.com/en_UK/about-us/ Singapore Airlines’ Mission Statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees." Singapore Airlines (SIA) was founded in 1972 and evolved from a regional airline to one of the most respected travel brands around the world. It devotes to provide high standards of care and service. It has made
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2 Causes of SARS 5 2.3 Signs and Symptoms 6 2.4 Treating and Preventing SARS 6 2.5 How SARS Affects the Global Economy 7 3. Introduction to Singapore Airlines 8 3.1 Company Perspectives 8 3.2 History of Singapore Airlines Ltd 8 3.3 Birth of Singapore Airlines 9 3.4 Subsidiaries 10 3.5 Fleets 10 3.6 Awards 10 4. Singapore Airlines Manager Macro-Environmental Analysis 11 4.1 PEST Analysis 11 5. SWOT Analysis 14 6. Competitive Strategy Currently Adopted by the Company 16
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7 References 8 1.0 INTRODUCTION Founded in 1972‚ Singapore Airlines (SIA) has been renowned for its outstanding services and it is a company that would accommodate the needs of its customers. Well known for its inflight services and entertainment‚ SIA has been labelled as “trend setter”. In 2004 SIA has launch the world’s first longest commercial flight from Singapore to Los Angeles in 18 hours (Ahmad‚ 2005). In 2007 SIA then took the world’s first largest
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Introduction Singapore Airline is a global company dedicated to providing air conveyance accommodation of the highest quality of accommodations; it has grown from a regional airline into one of the world’s leading passenger and cargo carrier. SIA is engaged in air conveyance and other cognate businesses. It has been consistently one of the most remuneratively lucrative airlines in the world‚ and it is routinely voted the best airline‚ best business class‚ best cabin crew service‚ best in-flight
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Tiger Airways Singapore Pte Ltd‚ operating as Tiger Airways Singapore‚ is a low-cost airline headquartered in Singapore. It operates services to regional destinations in Southeast Asia‚ Australia‚ China and India from its main base at Singapore Changi Airport. Tiger Airways is wholly owned by Tiger Airways Holdings Limited‚ a holding company set up in 2007 to manage both Tiger Airways and start-up Australian subsidiary Tiger Airways Australia. Tiger Airways’ original founding shareholders were Singapore
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MCD2110: Marketing 2 Buyer Behaviour Assignment 1: Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers
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1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. Depreciation=(original value-residue value)/estimated used year a) For Delta‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to July 1‚ 1986; from July 1‚ 1986 through March 31‚ 1993; and from April 1‚ 1993 on? Annual depreciation expenses each $100 gross value of aircraft: Before July 1‚ 1986: (100-100x10%)÷10=9$
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commercial flight between Singapore and Los Angeles in February 2004 on the A340-500‚ and then surpassing the record (in terms of distance) later that year with the non-stop service to New York (Newark)‚ in June 2004 * First to fly the A380 from Singapore to Sydney on 25 October 2007 * The airline is a subsidiary of Singapore government investment and holding company Temasek Holdings which holds 54.5% of voting stock. Singapore Airlines is headquartered at Airline House‚ by Changi Airport
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SOUTHWEST AIRLINES SINGAPORE AIRLINES MAY 10‚ 2010 The document compares and contrasts British Airways‚ Southwest Airlines and Singapore International Airlines; focusing on their positioning‚ brand identity‚ segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value
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Assignment – Benchmarking Name: Shang‚ ZhenXiang Student ID: 158574 This essay will discuss the topic of benchmarking. Firstly‚ it will introduce the concept of benchmarking and describe the contemporary apply in organization running. Then‚ this essay will explain how benchmarking helps managers to improve organizational planning and performance. It will use the example of the benchmarking club for food and drinks industry (FDBC). Moreover‚ the factors what can weaken the value of benchmarking will be
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