and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia
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main airport in Singapore. Located in Changi‚ it is about 17.2 kilometres north east from the commercial site. Changi Airport is served by 80 airlines with over 400‚000 flights a year connecting to more than 180 cities in 59 countries‚ handling 37.7 million passengers and ranking 19th busiest airport in the world. The airport is expecting to handle a total of 50milllion by 2012. It is operated by the Civil Aviation of Singapore (CAAS)‚ with Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚
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Singapore Airlines This paper will explore why Singapore Airlines has succeeded in building value for its customers by looking at its segmentation‚ target market‚ differentiation and positioning strategies. 1. Introduction "If you don’t believe in your product‚ or if you’re not consistent and regular in the way you promote it‚ the odds of succeeding go way down.” As Jay Levinson points outs‚ behind every great company is a great marketing plan. Singapore Airlines (SIA) is one such company
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carriers (LCCs) are airlines that provides no frills services that are at a lower cost. They provide limited services to make up for the lost in revenue dut to the decreased ticketing prices. LCCs became popular in Asia after the 1997 financial crisis where people were looking to travel at a cheaper cost due to the bad economic situation. Since then‚ LCCs have been growing in the airline industry and has increasing market dominance at the moment. With a change in market demand for airlines‚ there are bond
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Understanding Human Resource Planning Through Singapore Airlines’ Staffing Ability For its Strategic Objectives Over the Next Five Years References 2010‚ ‘DATAMONITOR: Singapore Airlines Limited’‚ Singapore Airlines‚ Ltd. SWOT Analysis‚ May‚ pp 1-9 Dessler‚ Griffiths & Lloyd-Walker 2007‚ HRM Theory Skills Application‚ 3rd Edition‚ Pearson Education Australia‚ Frenchs Forest‚ NSW Døving‚ E & Nordhaug‚ O 2010‚ ‘Investing in Human Resource Planning: An International Study.’‚ Management
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lenders (Readyratios 2013). The market average of the debt-to-equity ratios in Airline industry in 2012 is 3.88 (CSI Market 2013). The Debt to Equity ratio calculated from the Singapore 2012 financial statement is 0.67‚ which is far below the industry average. It indicates that the company is quite capable of generating enough cash to satisfy its debt obligations. But the such small ratio may also indicate that Singapore Airline is not taking advantage of the increased profits that financial leverage may
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Singapore Changi Airport (IATA: SIN‚ ICAO: WSSS)‚ Changi International Airport‚ or simply Changi Airport‚ is the main airport in Singapore. A major aviation hub in Southeast Asia‚ it is about 17.2 km (10.7 mi) north-east[5] from the commercial centre in Changi‚ on a 13 square kilometres (3‚200 acres) site. The airport‚ operated by the Changi Airport Group‚ is the home base of Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚ Scoot‚[6] Tiger Airways‚ Jetstar Asia Airways‚ and Valuair. As of
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with Singapore Airlines. In January 1993‚ Boeing and several companies in the Airbus consortium started a joint feasibility study of an aircraft known as the Very Large Commercial Transport (VLCT)‚ aiming to form a partnership to share the limited market.[10][11] This joint study was abandoned two years later‚ Boeing’s interest having declined because analysts thought that such a product was unlikely to cover the projected $15 billion development cost. Despite the fact that only two airlines had expressed
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BENCHMARKING Benchmarking is the process of comparing the cost‚ cycle time‚ productivity‚ or quality of a specific process or method to another that is widely considered to be an industry standard or best practice. Essentially‚ benchmarking provides a snapshot of the performance of your business and helps you understand where you are in relation to a particular standard. Benchmarking is most used to measure performance using a specific indicator (cost per unit of measure‚ productivity per unit of
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and Manchester airport‚ it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity‚ winning top business‚ consumer and trade awards from around the world. The airline has pioneered a range of innovations setting new standards of service‚ which its competitors have subsequently sought to follow. Despite Virgin Atlantic’s growth the service still remains customer driven with an emphasis on value for money‚ quality
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