experience as a child‚ I have always aspired to become part of the Airline industry. Since then I have always worked hard in delivering exceptional Customer Service in the expectation of working for an international airline. I have over 9 years of Customer Service Experience which has led to my current acquired job at London Heathrow Airport for Menzies Aviation‚ Senior Passenger Service Agent on behalf of Swiss International Airlines. This was a supervisory role‚ where I managed up to 10 members
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competitive and thus demands well planned and distinct strategies of airline companies (airlinetrends.com‚ 2013). Crucial for the success of such a company is hence its strategic management. Carriers need to be aware of their strategic position‚ make strategic choices and put their formulated strategy into action (Johnson‚ Whittington & Scholes‚ 2011). As this is a complex and challenging task‚ consultants like me help airlines with this task. We support companies with their overall operations and
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or threat they are facing‚ which ultimately helps them to develop suitable strategies. Competition between existing competitors Qantas now has the biggest market share in Australian domestic airline market‚ which is also the leader in this industry. Qantas try to differentiate itself with other airline companies by providing high-quality full-services to its customers. After the big success of Virgin Blue established in 2000‚ whose aims to attract price-sensitive customers by selling cheap no-frill
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1. Environmental Scan 1.1. Internal Factors The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier‚ strong financial support from the government and the existing target market. The image as one and the only national carrier of Indonesiagives a very good image for the local and international passengers
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VIRGIN ATLANTIC AIRLINES: Similarly‚ the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation‚ investors continue to create new airlines. There is substantial
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image is an important part of being in the airline industry. I have chosen to look at Virgin Atlantic. To create a positive image their staff must be smart and well presented at all times‚ which means having clean and ironed uniform that is worn to the specification outlined by the airline. This means all staff will look professional. They must also have hair that is tidy and groomed and minimal jewelry or tattoos on the body. As they are the face of the airline all of this is important. Advertisement
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oil boom of the 1970’s‚ thus making it the "largest airline in the Southern Hemisphere"‚ Garuda‚ as it was known then‚ had been plagued by a bad reputation as well as heavy losses year after year. Having been a member of Mr. Lumenta’s management team of Garuda since November 17‚ 1984‚ Mr. Soeparno had the opportunity to involve himself with the management in its efforts to develop and implement new strategies to turn around the airline‚ which posted a net loss of U.S.$7 million in 1984 (exhibit
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AIRASIA MAS AIRLINE What are brands have in common ? -internationally-based airlines What so great about each brand?(how different) Do they serve same / different target audience? Malaysia Airlines or Air Asia? We have the answer. If you have flown to a destination either for business or leisure‚ you will know that flying is no fun especially when there are so many procedures and processes to go through. To make matters worse‚ certain airlines make it so much more difficult for you as
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in the first half of 2012. Also the carrier face other threats of high fuel costs and strike of cabin crew. The reason behind is mainly due to the external environment affecting the airline industry. In the economic aspect‚ there is a threat to the airline industry. From the case‚ the news mentioned that the airline sector has been hurt by volatile fuel costs and a dip in travel demand amid a global economic slowdown. The rising of fuel cost is due to the inflation problem.. Also global economic
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Recall back the year that had just pass by - 2014‚ this year is really a bad year in the airline history due to because of the airplane incident. One of the well know world class airlines company in Malaysia - MAS‚ also know as Malaysia Airline System Berhad (Former listed in Malaysia Stock Exchange Main board as 3786.KL ) has become the biggest loss airline company among the others because there have 2 airlines incident involve with MAS airplane that is MH370 happened in March 2014 and MH 17 happened
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