School of Management and Economics Fed 323; International Marketing Strategy Master’s thesis‚ spring 2006 Examiner: Anders Pehrsson Coca-Cola or Pepsi; that is the Question - A study about different factors affecting consumer preferences Authors: Eva-Lena Andersson 820517 Evelina Arvidsson 820410 Cecilie Lindström 820404 Abstract Master thesis‚ School of Management and Economics‚ Växjö
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Going by the history of Singapore‚ it is one of the most recently formed nations highly influenced by its neighbors and British colonial holdings. The PAP party‚ as described in the case‚ has been pivotal in shaping Singapore Inc. To better understand the key elements of the Singapore “competitiveness” model‚ identification of major players in the game has been conducted in Exhibit 1. Keeping in mind the history of Singapore and the main players involved‚ the following are the key elements of the
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The influences of cross cultural training on the organisation and staffs Cross-cultural efficiency is very fundamental in international organisations and even in domestic organizations that have suppliers‚ customers and partners in other countries. We need to firm understanding of it into everything we do‚ when working across cultures becomes our normal way of working. Therefore‚ cross cultural training becomes an important part of training employees because organisations want to push their performance
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Individual Assignment: “Euro Disneyland” 1. Using Hofstede’s four cultural dimensions as a point of reference‚ what are some of the main cultural differences between the United States and France? PDI: Power Distance IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance PDI: Power Distance IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance The main cultural differences when using the Hofstede dimensions are in the dimensions Power
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considers prices‚ channels of distribution‚ concerns‚ sales force‚ and other factors. PREREQUISITES: None SEMESTER: Spring 2013 COURSE START: January 15‚ 2013 CLASS HOURS: 6:00pm-9:15pm‚ St. Mary’s Hall‚ Room 208 COURSE MATERIAL: “Marketing Management‚14Edition”‚ Philip Kotler & Kevin Keller‚ ISBN-10: 0132102927‚ISBN-13: 9780132102926‚ Prentice Hall‚ 2012 INSTRUCTOR: Dr. William Rhyne‚ D.B.A. TELEPHONE: (510)219-5934 E MAIL: wrhyne@ndnu.edu OFFICE HOURS: Room CC7: 30 minutes prior to
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ross Cultural Exchanges and the Silk Road Edit 0 0 130… Cross Cultural Exchanges and the Silk Road Notes (pg. 287-310) In the year 139 B.C.E.‚ the Chinese emperor Han Wudi sent an envoy named Zhang Qian on a mission to lands west of china. The emperor’s purpose was to find allies who could help combat the nomadic Xiongnu‚ who menaced the northern and western borders of the Han empire. From captives he had learned that other nomadic peoples in far wester lands bore grudges against the Xiongnu
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A Scandinavian Case 1. Why did Conquip send an RFQ with a 10 percent price-reduction requirement rather than calling de Winter in for a negotiation? Is there any downside to having run the negotiation this way? Conquip sent the RFQ possibly attempting to anchor the negotiation and to prove its strong position towards the negotiation. This strategy is risky and could be harmful if the other party doesn’t have this value between its reservation and target price‚ thus‚ if this value is out of
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1746-5648.htm Lost in translation? Language‚ culture and the roles of translator in cross-cultural management research Huiping Xian Human Resource Management and Organisational Behaviour Division‚ Graduate Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Abstract Purpose – To promote more open discussion on translating data‚ this paper aims to provide a critical and reflexive evaluation
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Introduction to Cross – Cultural Psychology Josie Quezada PSY/ 450 Instructor: Desiree’ Deshay January 29‚ 2015 Psychology has many different branches that concentrate on different areas; one of the branches that focus on how cultural influences human behavior is cross – cultural psychology. Cross – Cultural psychology helps an individual understand the behavior‚ emotions‚ and the ability of connecting with different people from different cultures. It is not only an effective branch in psychology
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17.01.2011 Academy of Economic Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods
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