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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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mean a loss of sales for the organization. Pricing should take into account the following factors: • Fixed and variable costs • Competition • Company objectives • Proposed positioning strategies • Target group and willingness to pay An organization can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve. 1. Penetration pricing- Is where the organization sets a low price to increase sales and market share. 2. Skimming
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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perform a distribution function. The distribution function is vital to the economic well-being of society because it provides the goods and services desired by the consumer. Economists often describe the value of distribution in terms of ownership‚ place‚ and time utility. The marketer contributes to the product’s value by getting it to the right place at the time the consumer wants to buy it and by providing the mechanism for transferring ownership. Firms that do not perform the distribution function
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1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates a review
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Proposal 3.16 Investigate volunteer trends in Singapore 1 Existing volunteer trends in Singapore 1.1 Profile of existing volunteers 2 Case study of NVPC 2.1 Existing volunteer management practices in NVPC 2.1.1 Why it is successful 3 Critique of volunteer management practices 3.1 Lack of Commitment 3.2 Working adults are the lowest number of volunteers despite being possibly largest pool of skilled volunteers 3.3 Retirees are unable to volunteer 4 Recommendations to improve
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FACTORS INFLUENCING CHOICE OF DISTRIBUTION CHANNEL IN THE TOURISM INDUSTRY IN KENYA. A SURVEY OF TOUR AND TRAVEL COMPANIES IN NAIROBI BY DECLARATION I declare that this is my original work and has not been submitted at any academic institution for examination purposes. Signed…………………………………………..Date……………………………………….. ROSE This Research Proposal has been submitted with my approval as the University Supervisor. Name…………………………………….. Designation………………………………………
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Ophthalmology‚ Paediatrics and Orthopaedic Surgery. Moreover it was chosen by the Ministry of Health in 2007 to develop two new national specialist centres which are the National University Heart Centre‚ Singapore and National University Cancer Institute‚ Singapore. The NUH became the first Singapore hospital to receive Joint Commission International (JCI) Accreditation in 2004. Vision - Shaping Medicine for the Future Mission - Advancinghealth by integrating excellent clinical care‚ research
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SINGAPORE Table of Contents Introduction3-4 The Education in Singapore5 School grades6 Top Universities 7 Scholarship 8 Government Scholarship9 Private funds9 The government of Singapore10-11 Ministries and responsibilities of ministers12 Culture and truism 13-15 language16 religion16-19 art20-21 The economy in Singapore21-22 budgeting and planning22 Labor23 Foreign labor23 Trading partner24 Currency‚ trade and investment regulation 25 Financial Center Development25 Singapore’s
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