leadership While the other airlines in the industry purchased rivals‚ flew different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas‚ Houston‚ and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009‚ Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000‚ the number of passengers flying Southwest has
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Why was Australian Pork industry (API) able to become major pork provider to Singapore? What wise marketing decisions that were made that cause the success? • The Nipah virus outbreak gave the API a valuable opportunity to increase its supplies due to desperate demand of “virus-free” pork. • At the same time‚ the Australian counterparts also put in great efforts to study the Singapore market – find out what consumer wants (virus-free fresh pork meat) - what and how
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1. Describe the key elements of the Singapore “competitiveness” model. The key elements of Singapore “competitiveness” model are economic and political stability‚ a pro-business mindset and a focus on innovation. With an emphasis on these key elements Singapore was able grow and make itself attractive to MNC’s looking to establish international operations in South East Asia. Economic and Political Stability Before Singapore began to attract foreign-investments‚ their first Prime Minister Lee
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Emirates Airlines is one of the leading airlines in the industry. It has maintained many sources of competitive advantage in terms of cost and uniqueness which had led to a cost advantage and differentiation advantage. Although cost advantage and differentiation advantage are mutually exclusive‚ Emirates Airlines was able to sustain both. As for the competitive scope‚ the company can have either a broad target or a narrow target. Most probably Emirates Airlines is favouring the broad target because
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The incarceration rates of Norway‚ Australia‚ and Singapore can are much lower compared to the United States. In Norway the murder rate is less than half of that in Australia and robbery rate is significantly lower as well. The rates of all of the three first world countries i researched were surprising to me. I think they are surprising to me because Singapore have a very very low crime rate‚ and i would believe that is because they have very strict rules there compared to other places such as Australia
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evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order
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maintained by the AirAsia airline also. Lastly‚ create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part‚ AirAsia will implement through the following key strategies which are: Safety Low fare‚ no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be “BIG”. BIG was known as the kind global programmed where can earn BIG Points to redeem “free airline flight”. Members can
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of immigrant workers and its impact on Singapore Globalisation describes the increased flow of goods‚ services‚ capital‚ labour‚ technology‚ ideas and information across national boundaries. Local‚ national‚ regional and global elements are connected‚ resulting in a cross-influencing and an inter-dependent world. I will be focusing on the aspect of the flow of labour‚ and exploring the impact it has made on Singapore. In light of globalisation‚ Singapore has received an influx of immigrant workers
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Image of Nature In the Mary Oliver poem “Singapore”‚ she speaks about how some people expect all poems to only be about nature and obvious happiness. However‚ she shows that with imagery they can be found in the least likely of places. She talks about this woman she sees in a Singapore airport restroom cleaning an ashtray in the toilet and she compares this image to a vision of nature. In this poem‚ the author uses a collaboration of imagination‚ nature imagery‚ and what she physically sees to
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