Southern Cross University ePublications@SCU Southern Cross Business School 2003 The generation gap and cultural influence: a Taiwan empirical investigation Huichun Yu Peter Miller Southern Cross University Publication details Post-print of: Yu‚ HC & Miller‚ P 2003‚ ’The generation gap and cultural influence: a Taiwan empirical investigation ’‚ Cross Cultural Management: An International Journal‚ vol.10‚ no. 3‚ pp. 23-41. Published version available from: http://dx.doi.org/10.1108/13527600310797621
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GAP MODEL IN SERVICE MARKETING Perceived service quality can be defined as‚ according to the model‚ the difference between consumers’ expectation and perceptions which eventually depends on the size and the direction of the four gaps concerning the delivery of service quality on the company’s side (Fig. 1; Parasuraman‚ Zeithaml‚ Berry‚ 1985). Customer Gap = f (Gap 1‚ Gap 2‚ Gap 3‚ Gap 4) The magnitude and the direction of each gap will affect the service quality. For instance‚ Gap 3 will
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Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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The United States airline Industry is a complex business that is affected by many internal and external factors. The successes and failures of this industry are constantly fluctuating over time. While deregulation brought great triumph and positive change‚ the tragedy of 9/11 was the initial factor leading to the downward spiral of failure that the current airlines face today (Siddiqi‚ 2009). Currently‚ the International Air Transport Association reported that the airline industry suffered a net
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Unemployment Rate in Singapore decreased to 1.80 percent in the third quarter of 2013 from 2.10 percent in the second quarter of 2013. Unemployment Rate in Singapore is reported by the Ministry of Manpower Singapore. Unemployment Rate in Singapore averaged 2.51 Percent from 1986 until 2013‚ reaching an all time high of 6 Percent in the first quarter of 1986 and a record low of 1.40 Percent in the second quarter of 1990. In Singapore‚ the unemployment rate measures the number of people actively looking
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SWOT analysis Strength 1. Innovation: * “Track check bags” 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow
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tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces investments in these industry’s competitive factors. As a result‚ Southwest’s low prices are unbeatable making them the preferred airline in the industry. With a
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DELTA AIR LINES‚ INC. Consolidated Balance Sheets | | | | | | | | | | | | |December 31‚ | | |(in millions) | |2008 | | |2007 | | |ASSETS
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office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory battle from rival airlines------ 1971 (January): Lamar Muse brought in
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Singapore’s casino. Casinos from around the world are graded differently. The first casino in Singapore was built at the Marina Bay Sands. People described the Casino as the building with a boat on top. It is huge and very famous and one of the top casino in Asia‚ one of the most expensive building in the world. Besides the casino‚ people can enjoy other facilities located near the casino like‚ the Singapore Flyers‚ boat ride by the river‚ world-class shows in theaters. There are many shops‚ which sells
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