Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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entry DA is one of the oldest airlines in the United States‚ however‚ there are still threats from new entrants in the market because low-cost carriers (LCC) definitely going to affect the pricing strategy of DA. In contrast‚ DA has brand loyalty due to its long history of operation. Moreover‚ the entry barriers are still high due to the operating cost such as aircraft‚ airport cost‚ maintenance‚ route licenses‚ and taxations. The threat of substitution Since the airline industry is serving passengers
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sEmirates airlines (also known as by marketing phrase Fly Emirates) is the national airline of Dubai‚ United Arab Emirates. It is the largest airline in the Middle East‚ operating over 2‚400 passenger flights per week‚ from its hub at Dubai International Airport Terminal 3‚ to 105 cities in 62 countries across six continents. The company also operates three of the ten world’s longest non-stop commercial flights from Dubai to Los Angeles‚ San Francisco and Houston. In 1974‚ three years after independence
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Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas‚ Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3‚100 flights in 73 cities‚ making it the largest U.S. carrier passenger airline. They provide good options‚ such as early check-in‚ hotel packages‚ car rental‚ and free luggage up to two bags‚ which are one of their techniques to provide
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Saudi Arabian Airlines In this case study we are going to analyze performance of some Saudi company. The main task of this analysis is to identify the main challenges that a company is facing nowadays in the circumstances of the global financial crisis‚ economic fluctuations and changes in the global business environment. Moreover‚ it is important not only to identify these challenges‚ but also to explain how the company is overcoming them and what it should improve in this context. Every of these
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business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore Airlines was £600.25 million‚ which included a capital injection of £49 million and valued Virgin
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The little island country of Singapore has many nicknames. “The Lion City”‚ “Little Red Dot”‚ “The Fine Country”‚ but her most famous nickname is “Disneyland with a death penalty”. Chewing gum‚ spitting littering‚ homosexual acts between men‚ jaywalking‚ and simply leaving the toilet unflushed are all illegal in Singapore. An intimidating place to visit indeed‚ you might think. But Singapore has that “Disneyland” in its nickname for a reason. With over one hundred shopping malls‚ eight nature
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Singapore has only a small land area of 700 km2 of land which means that there are only a few water catchment and reservoirs. Due to the increase in population to approximately 5 million‚ there is an increased demand for water‚ especially for domestic use. The expansion in the industrial development will further increase the demand for water in the industrial sector to cool and clean the machines. Therefore‚ Singapore uses several strategies to increase water supply to meet the demands of the population
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Southwest Airlines in 2010 : Culture‚ Values‚ and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents: The Journey of Southwest Airlines Business Strategic Analysis Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules‚
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