Executive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002‚ Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned‚ unprofitable national airline into one of the most profitable‚ privately owned aviation groups in the industry. The group turned a record loss of €350 million in 1992 into a pre-tax profit of €952 million in
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AEA 11‚5 9‚4 8‚3 TK 26‚6 35‚3 29‚9 2009 AEA -5‚8 -4‚2 -4‚5 TK 15‚8 15‚2 19‚0 2010 PAX Middle East 2007 4‚1 4‚2 5‚1 15‚5 11‚6 13‚8 -1‚7 3‚0 1‚2 12‚3 19‚7 24‚3 AEA TK AEA TK 2008 2009 AEA TK 2010 PAX Source: AEA= Association of European Airlines (Scheduled Traffic) AEA 7‚6 12‚6 6‚1 14‚0 13‚6 15‚7 8‚2 0‚8 3‚8 TK ASK 2‚7 0‚0 2‚6 8‚9 1H’11 22‚0 17‚4 AEA RPK AEA TK AEA -10 20 9‚9 11‚8 9‚2 30 11‚7 17‚4 18‚0 50 ASK 1H’11 RPK 9‚0 10‚4 9‚1 10 20 30 -10 0
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FIELD RESEARCH PROJECT MASTER OF GLOBAL BUSINESS (MGB) Music Tourism in Singapore Submitted By:Namha Malhotra MGB12CMM081 Neha Ahuja MGB12CMM084 Mentor :Ms. Irina Pismennaya S P JAIN SCHOOL OF GLOBAL MANAGEMENT SINGAPORE Field Research Project On Factors affecting Music Tourism Submitted in partial fulfilment of the requirement of Masters in Global Business (MGB) Marketing Management Specialization SEMESTER 1 PERIOD OF STUDY – NOV’12 to Apr’13 Submitted by: Neha Ahuja
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compare and evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the
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My Singapore with Cruise (July – Sept’13) 5 Nights & 6 Days Destination: Singapore Singapore Blessed with a tropical climate‚ Singapore is warm throughout the year and anytime is a good time to visit this vibrant place. The wettest months are November and December while the hottest are May and June. However‚ to capture the true essence of the city‚ the festival season is considered by many as a good time to explore Singapore. Whether it is culture‚ cuisine‚ arts or architecture‚ Singapore
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international fashion companies. It belongs to Inditex‚ one of the world’s largest distribution groups. According to its official website‚ Zara treated the customer as the heart of unique business model. Ryanair is one of the world’s favorite airlines operating over 1‚500 flights per day from 51 bases on 1‚500 low fare routes across 28 countries‚ connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. Both of them are famous in their low cost comparing
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AIRLINE CATERING PROJECT REPORT AIRLINE CATERING PROGRAMME NAME: B Sc IN HOTEL MANAGEMENT & CATERING OPERATION DECLARATION BY THE STUDENT AIRLINE CATERING Project Report submitted to Yashwantrao Chavan Maharashtra Open University in partial fulfillment of the requirement for the award of Bsc. In Hotel & catering operations programme code V76. I hereby declare that this is my original work and has not been submitted or copied from elsewhere.
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dialect groups‚ religion‚ and many other categories. Therefore the various classification of culture itself may seem endless. The purpose of this report is to identify the Chinese culture in Singapore‚ particularly aspects that are important for foreign businesses. 2.0 The background of Chinese in Singapore The traditional Chinese society basically evolved from Confucian teachings: If you want to rule the state‚ first put your house in order; if you want to put your house in order‚ first
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AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it provides no source of revenue‚ resulting in a fare increase
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Economics GD 30203 Semester 2‚ 2012/2013 Group Assignment Relationship between Energy Consumption and Economic Growth: Empirical Evidence for Singapore Prepared for: Mr. Ling Tai Hu Prepared by: No. Name Matrix No. Course Sign 1. 2. YAP YE LI BONG HEE CHUEN BG10110560 BG10110038 HE 22 HE 22 15 MAY 2013 Date of Submission: th Current Issues GD 30203 ABSTRACT The objective of this study is to examine the relationship between energy consumptions and economic growth and address
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