adopted unique strategies to boost its competitiveness. Macro-environmental Factor: Technological Due to advances in technology‚ smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1]‚ Singapore ranks number 1 in terms of smartphone use. This widespread availability has led to increased access to the internet‚ especially social networking websites‚ thereby creating a highly viable avenue for marketers to reach their consumers. This is especially
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Marketing Research Task 1 – Model Development This task calls for team members to: Identify quantitative research questions and hypotheses to be addressed Develop a research model incorporating independent and dependent variables Problem Definition Inexperienced/fresh graduate businesswomen that have a business model to introduce local (Singaporean) foods to International Tourists/ Student. Symptoms lack of practical knowledge and experience determine target market‚ products and brand
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SIA SWOT TOWS SFA STUDIES Strength Young Fleet Geographical diversification Strong Brand reputation Self-sustainable business model Bold and prudent management Highly competitive human resource Effective distribution channel – CRS - ABACUS Weakness No government subsidies Short of route network Too much service classification and pricey Opportunity Open Skies – government agreement between countries‚ bilateral or multilateral Strategic alliance Growth of air passenger service
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* ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- Bachelor of Business Management – Part Time‚ 50th Intake‚ Semester 3 * ------------------------------------------------- Buyer Behaviour (MKTG 1052) * -------------------------------------------------
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Singapore started out as a British colony in 1819‚ primarily as a “British commercial base”‚ at the advent of the European discovery of an Oriental maritime trade route. Singapore started out as a British colony in 1819‚ primarily as a “British commercial base”‚ at the advent of the European discovery of an Oriental maritime trade route. With the formation of the East India Companies‚ the doors of the East were opened for European superpowers such as the British and the Dutch‚ and Singapore was put
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Overview and Background. Southwest Airlines‚ since the beginning has struggle and fight to get in the airline business. Starting with Dallas‚ Texas. Southwest had to fight to stay at Love field airport‚ when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted‚ from the near downtown airport‚ instead of driving 15 miles for the new airport‚ pay for expensive parking and having
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The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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1. If Qantas Frequent Flyer wanted to understand what their competitors were doing‚ what types of secondary research should they conduct? There are mainly two types of secondary research :‚ * data that came from the firm itself which is known as internal secondary data * data that has been published by other organization which is also known as external secondary data. The easiest way that Qantas can understand what their competitors were doing is by searching through data on the internet
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CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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Marketing Research Proposal Prepared for Jamie’s Italian – The Restaurants s1161122 s1228733 s1227536 s1254891 Word Count: 3246 Table of Contents Executive Summary 1 Background 2 Jamie’s Italian – The Restaurants 2 Industry Overview 3 Objectives 3 Research Questions 4 Approaches and Methods 6 Desk Research 6 Primary Research 7 Data Analysis 11 Reporting and Presentation Procedures 11 Timing 11 Budget 12 Quality Control 12 Management of the Process 12 Ethical
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