SOUTHWEST AIRLINES SINGAPORE AIRLINES MAY 10‚ 2010 The document compares and contrasts British Airways‚ Southwest Airlines and Singapore International Airlines; focusing on their positioning‚ brand identity‚ segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value
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large number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs‚ characteristics or buyer behavior is called as Segmentation (Kotler‚ Brown‚ Adam‚ and Armstrong‚ 2007). Singapore Airlines (SIA) has used traditional approach adopted by legacy carriers for segmentation. SIA focuses on business travelers and the price sensitive leisure travelers. The business paradigm of SIA has clearly differentiated these two segments by catering
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United Healthcare‚ Vanguard‚ Banner Healthcare‚ etc.). Harvard Business Review Online and Hoover’s Company Records‚ found in the GCU Library‚ are useful sources. You may also find pertinent information on your organization’s webpage. Review "Singapore Airlines Case Study." Prepare a 1‚000-1‚250-word paper that focuses on the organization or network you have selected. Your essay should assess the readiness of the health care organization or network in addressing the health care needs of citizens in
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Industry Report on “Airline Industry” Qantas Written by: Zhuang MingHeng(Kevin) BU5‚ 7248717 And: Wang KangBao(BoBo) BU5‚ 702407x And: Xiang Chen (Eric) BU5‚ 7246455 Due: 7 November 2011 Executive Summary (Abstract) On the first part of this report is shows Airline industry in Australia‚ in this report‚ Airline and Qantas Airways Limited as a sample to analysis. This report analyze which the Airline industry history and background and market share. It is including
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fare in Singapore. In exchange for the lower cost‚ the travelers have to sacrifice on comfortable seats and leg space. People are willing to give away greater luxury for travelling at lower cost. STRATEGY: A $1 online promotional airfare to Bangkok or Phuket for a limited period available less than one third of tickets‚ while more than two-thirds between $40 and $140 each way. Tiger airways relies highly on social media websites and on budget travel websites. Through this Tiger Airlines has created
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Airport authorities must promote Airlines by giving them rebates in landing charges and office rentals to increase traffic on airport. Article selected for discussion:- “Changi must extend Lifeline”‚ THE STRAITS TIMES‚ 14 November 2009 Main points in the article:- • Firstly SARS Virus hit the aviation industry in 2003 and currently economic downturn is pulling it back. • Changi Airport authorities are giving aid to airlines like discounts on landing charges
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CASE 3 – SINGAPORE AIRLINES GROUP IDENTIFY ISSUES 1. Global financial crisis (mid 2007 onwards) - further burdened by the collapse of some of the largest financial institutions in the world. b. As demand for air travel is significantly impacted by income levels‚ customers tend to be more price sensitive during crisis time and will usually opt for budget travel or in some cases will not travel at all. c. Led to reduced demand for travel d. Airline reduced the passenger and cargo capacity
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Financial performance At the end of the financial year 2013‚ the Singapore Airlines Group achieved a net profit attributable to equity shareholders of $379 million for the financial year. Even despite recording lower operating profits that arrives from high Jet fuel prices and lower returns due to weak global economy. Fig 1.1 Financial review of FY13 (taken from SIA FY2013 report) Based on the FY2013 report‚ SIA (2013) reported that: “During the financial year‚ air travel and freighter demand
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challenges‚ there remain several assets in Malaysia Airlines (MAS) arsenal. This includes strong technical capabilities and MAS well-trained cabin crew who continue to win awards and is the hallmark of Malaysian hospitality‚ from year 2008 until 2011‚ MAS cabin crew ranked 1 and 2 only (Malaysia Airlines Business Plan‚ 2011). The crew’s dedication is to be credited for the strong brand equity continues to enjoy. Both at home and overseas‚ the Malaysia Airlines brand remains associated with their unique heritage
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Executive Summary SilkAir’s success in the regional air transportation services has proven to be achieved with the right implementation of business strategies over the years. An analysis of the macro-environment of the airline industry with the use of the PESTEL framework was inevitably explored to better understand the current situation of the environment SilkAir is operating in. This is done so as to analyze the overall impact on the growth of Silkair. In order to provide a better understanding
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